NIYFA and Subway Kick Off Partnership Refresh for 2025/26 Season

The Northern Ireland Youth Football Association (NIYFA) and the NIYFA National League are delighted to announce the renewal of their long-standing partnership with Subway for the 2025/26 season.

Building on years of positive collaboration, this refreshed partnership introduces exciting new initiatives designed to celebrate youth football achievements and enhance the experience for young players, coaches, and clubs across Northern Ireland.

Since 2014, Subway has supported competitive NIYFA National Cup and National Youth League competitions that have provided a pathway to more than 12 of the senior Northern Ireland International squad in the recent World Cup qualifiers v Slovakia and Germany. 

The partnership has also allowed the association to engage with women’s football by introducing a National Cup competition for girls. This competition has contributed to significant growth in women’s teams which currently stands at just over 400 teams.

As part of the renewed partnership, the 2025/26 season will introduce exciting new initiatives that deepen Subway’s involvement in celebrating standout moments across the game. 

This includes the launch of the Subway Goal of the Month and Subway Goal of the Season, as well as the new Subway Fresh Move of the Month campaign that will spotlight exceptional skills, passes, saves, and other moments of magic captured by NIYFA TV.

These innovations will complement Subway’s continued support through:

• Player Refuelling Support: Selected matches feature collaboration with Subway franchisees to fuel players with fresh, nourishing Subs post-match.
• Club First Aid Training: Boosting safety, compliance standards, and embedding a culture of care from grassroots to elite levels.
• Coach Education Subsidy: Improving football quality across Northern Ireland, strengthening pathways for players and coaches alike.

With all competitions now underway, the season promises to be one of energy, excitement, and celebration – culminating in the end-of-season finals in May 2026. Regular updates and monthly winners will be shared across NIYFA’s social media channels.

NIYFA extends sincere thanks to Subway and local Subway franchisees for their continued support of grassroots football.