Last year #LoveBelfast helped Northern Ireland take part in a social media campaign to win advertising for Northern Ireland. : Read here. Although we didn’t win, we finished in second place with thousands of votes and compared to the size of our country to the competition of other cities; Heathrow was really impressed and promised to secure us future advertising.
Today, we’re delighted to announce the launch of a six-week partnership between Heathrow Airport and Invest Northern Ireland which sees £500,000 worth of free advertisements go live across Heathrow.
The six-week partnership with Invest Northern Ireland is part of a year-long campaign seeking to drive foreign direct investment across all of the UK. It is a unique opportunity for Northern Ireland to showcase why it is open for business and a great place to invest, work and live to the airport’s 22 million annual business travellers.
The Northern Ireland advertisements at Heathrow highlight the benefits the region offers to investors including its educated agile workforce and strength in the tech sector. We’d really appreciate it if you could share the news on twitter using #OpenforBusiness @yourHeathrow.
Investing in Northern Ireland championed at Heathrow as new ads go live. http://t.co/LB4RYiD2Aw #heathrowpress pic.twitter.com/ahkSqItc8w
— yourHeathrow (@yourHeathrow) June 29, 2015
Serving more than 180 global destinations, Heathrow connects to Belfast City Airport with 9 daily services transporting almost 700,000 passengers annually between Northern Ireland and Heathrow. The Belfast City route is also Heathrow’s busiest for domestic cargo, with over 270,000 kg of high-value Northern Irish exports travelling through Heathrow on their way to clients around the world.
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