Rory Potter (23) (centre) winner of the ‘Grab Some Buds’ L.A. competition is pictured being presented with his prize from Paula McAloone, Territory Manager, Tennent’s NI suppliers of Budweiser and Maurice McGurk, Manager of The Cloth Ear.
The annual Budweiser on-trade ‘Grab Some Buds’ campaign has become one of Northern Ireland’s most hotly anticipated consumer promotions and, with a glitzy trip to L.A. on offer, this year’s certainly didn’t disappoint!
‘Grab Some Buds’ encouraged customers to connect with Budweiser’s authentic American roots, with a trip of a lifetime to Los Angeles, the City of Angels, as top prize.
Sarah Shimmons , Beer Marketing Manager with Tennent’s NI, was delighted at the high response to the uniquely sparkling on trade initiative. She says: “As soon as we rolled it out, ‘Grab Some Buds’ swept across Northern Ireland with an ‘Oscar’ like fever. Consumers really loved the chance to win a taste of the movie star lifestyle and this year’s prize really hit the mark – after all who wouldn’t want to win an amazing trip for three including flights, 4-star accommodation for 4 nights in downtown L.A. £250 to spend, plus tickets to see either the L.A. Lakers or the Dodgers in action?
“I would like to congratulate this year’s lucky winner, law student Rory Potter, from Belfast who was on a night out at the Cloth Ear when he met up with the Budweiser promotional team and entered our online draw.
“When we contacted Rory (23) he thought one of his mates was messing about, for they all knew he was desperate to visit the States and L.A. in particular!”
“Rory says: “I still can’t believe I’ve won such a fantastic prize – and I’ve never been more popular since the prize package includes two friends. A big thank you to my Buds at Budweiser for organising such a fantastic promotion and I look forward to enjoying a suitably chilled glass of Budweiser in the glamorous setting of Los Angeles.”
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