Instagram has just announced a new addition to its platform for hosting up to hour-long videos.
IGTV is both a standalone app and an addition to the current Instagram layout. It allows users to upload videos that are up to an hour long.
This new platform opens up a whole new world to creators trying to enter the mobile landscape. Anyone can upload to IGTV — it’s not just limited to users with a certain follower count. This means that filmmakers will have the ability to upload their long-form content (as long as it conforms to the vertical parameters) and share it with people around the world.