Celebrations for Bauer Media NI team as Sasha Scoops Bronze at IMRO Awards

Friday night was a time of recognition and celebration for Bauer Media NI thanks to the team’s success in the 21st IMRO Awards.

Held virtually this year, the awards mark the very best in Irish radio broadcasting and recognise those who have made contributions over the year. 106 judges deliberated over hundreds of entries and listened to over 850 hours of content from stations all across the country.

Bauer Media NI were nominated for three awards in total, two going to news team members Sasha Wylie and Sarah McKinley who were nominated for News Reporter of the Year. Downtown Country’s Stuart Banford was also nominated for Specialist Music Broadcaster.

Chief Reporter Sasha Wylie was presented the bronze award, which was a huge accolade, both individually and for the team.

Eleanor McEvoy, Chair of IMRO said; “The IMRO Radio Awards celebrate and applaud the many radio professionals who day-in-day-out shine a light on the important local, national and international topics and issues that affect us all and who create that all too important musical soundtrack of our lives.”

Nigel Gould, Head of News & Sport said it was “extra-special” to have two members of the news team shortlisted.

“The IMRO awards have a long tradition of attracting the very best in the broadcasting business, north and south,” he said.

“My news team have been fortunate to have had a number of successes in this prestigious competition over the last eight years but this is the first time we have had two team members shortlisted in the highly competitive Reporter of the Year award. 

“I am so proud of both of them – they have worked hard over the year to produce first-class exclusive content – and their place among some of the broadcasting elite, is richly deserved.”

Downtown Country’s Stuart Banford also picked up a bronze award for Specialist Music Broadcaster.

Cool Fm & Downtown Radio’s Content Director Stuart Robinson added: “It’s an achievement in itself to be nominated for an IRMO Award, so it’s fantastic to see three of our Bauer NI team recognised.

“During a tough few year, we’ve proven to be dynamic, agile and ahead of the game. Huge congratulations to Sarah, Sasha and Stuart!”

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