The Secret Bookshop opens doors to magical world of wonder this Christmas

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This Christmas, families in Northern Ireland are going beyond the bookshelf and step into the story, as an incredible new theatre experience, The Secret Bookshop, has opened its doors.

The breathtaking new production, running at Belfast’s Cityside Retail & Leisure Park until 24th December, has been crafted by Cahoots, world-renowned masters of theatrical magic, in partnership with The Deluxe Group, a global leader in designing spectacular, immersive experiences.

At The Secret Bookshop, not all stories stay on the shelf! Visitors will be invited to step through a magical portal that will transport them into the heart of a story they themselves have chosen. Once there, characters and scenes will miraculously unfold before their very eyes. 

Artistic Director of Cahoots, Paul Mc Eneaney comments: “We are incredibly excited to be welcoming families into The Secret Bookshop this Christmas! Behind all our theatrical work is the shared magic of storytelling and this experience is a celebration of family togetherness and the enduring wonder found in books.

“Working in partnership with the fantastic Deluxe Group has allowed us to take the design of The Secret Bookshop to a whole new level, with their expertise transforming our theatre space in Belfast’s Cityside into a truly stunning world of mystery and magic. We are also extremely grateful to have the continued support of Cityside, who give us the space, freedom and encouragement to bring theatre right into their heart of their mall and reach new audiences in doing so. 

“Every audience is central to how the experience unfolds and, as you step through the doors, you really can expect the unexpected! We believe we’ve developed a piece of theatre that is truly unique, and we can’t wait to see how audiences find their visit to The Secret Bookshop this festive season.”

Richard Hill, Business Development Director at The Deluxe Group, adds: “We are thrilled to be collaborating with Cahoots on The Secret Bookshop, supported by Arts & Business NI. Anyone who has been to a Cahoots production will know their unique mix of storytelling, humour and illusion creates magical experiences for audiences of all ages. 

“Whilst we create immersive interiors for theme parks, hospitality venues and cruise ships across the world, a lot of our work must be kept a secret! It is therefore particularly special to be working in such close partnership with Cahoots to make their vision come to life and create long-lasting memories for local families this Christmas.”

The Secret Bookshop is running until 24th December at Belfast’s Cityside Retail & Leisure Park and is generously supported by The Deluxe Group and the Arts & Business Investment Programme. Recommended for all aged 6+. 

Tickets and information at www.cahootsni.com


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Love Belfast is Belfast and Northern Ireland’s digital home for what’s on, food and drink, sport, theatre, business and city life, with a Things to Do guide to attractions and days out across Northern Ireland. We’ve been publishing since 2012. Every story is written and edited by the people who own and run Love Belfast and published under one byline. Love Belfast has been a finalist in the Digital DNA Awards (Tourism), UK Blog of the Year, the UTV Business Eye Awards and the Eastside Awards, and our social channels get over 15 million social views per month. Contact: lovebelfastcity@gmail.com.
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