Tesco Northern Ireland surprises residents of Belfast street

Wake up to…local

It was no ordinary morning for the residents of one Belfast street, as they woke to find an uniquely Northern Irish parcel at every door.

To celebrate the launch of its new online magazine – NI Food Love Stories (www.tasteni.com) – Tesco Northern Ireland delivered the surprise foodie gifts to Lisbon Street, just east of the city centre, as the sun rose over Belfast.

Hampers full to the brim of local food and drink were left on doorsteps before the first curtain was pulled and included products from Punjana and Tayto; baking greats, Genesis and Scott’s; as well as artisanal craft cider and beer brands – an emerging specialism here in the region.

NI Food Love Stories is the first online magazine of its kind in the Province.

Full of local supplier profiles and news, tips from local chefs and recipes using the best local produce, it is designed to be the go-to hub for anyone passionate about local food and drink.

Caoimhe Mannion, Marketing Manager, Tesco Northern Ireland, said: “Tesco Northern Ireland is proud to have been the No1 retail champion of local food and drink for 20 years.

“During our 20th anniversary year in Northern Ireland, we wanted to go one step further in our support for the local food industry and so, have created NI Food Love Stories – a dedicated food and drink magazine.

“What better way to celebrate its launch than by surprising households with a specially created local food and drink hamper, and creating a sense of community as we start the journey of building our online community through NI Food Love Stories.”

NI Food Love Stories is a fully mobile optimised site, recognising the way in which people consume information. It comprises of a mix of independently written articles, guest blogs, video content and a twitter feed reflecting the latest trending news and updates from some of Northern Ireland’s foodie influencers.

To subscribe, visit www.tasteni.com