Shoppers go hopping mad for Lidl Northern Ireland’s Easter range as retailer predicts record sales of chocolate eggs

Lidl Northern Ireland is going big on quality for Easter this week with the launch of its new chocolate egg range which the retailer predicts Northern Irish shoppers will go ‘hopping mad’ for, as sweet-toothed shoppers opt for luxury at lower prices with Northern Ireland’s best value retailer.

Chocoholics across the country can indulge in Lidl Northern Ireland’s expanded range of Deluxe large and medium sized eggs, incorporating a mix of much-loved family favourites and some egg-citing new flavour options this Easter, starting from just £4.49.

For a nutty twist, Lidl Northern Ireland’s decadent Deluxe Irish Dark Chocolate Easter Egg with Milk Chocolate Truffles (£8.99) will satisfy hardcore chocoholics everywhere whilst more delicate palettes will enjoy the creaminess of the brand new range Deluxe Irish Milk Chocolate Easter Egg with Salted Caramel Chocolates (£8.99) or Deluxe Irish White Chocolate Easter Egg with Hazelnut Pralines (£8.99). 

Sophisticated egg hunters will enjoy the sharp tastes of the Lidl Deluxe Irish Easter Egg (£4.49) available in four flavours, Dark Chocolate with Coffee and Milk Chocolate with Orange and for thedessert addicts, super sweet flavours such as White Chocolate with Strawberry Marshmallow Mess and Milk Chocolate and Salted Caramel. 

Returning to the range this year is the retailer’s popular Deluxe Premium Irish Easter Egg (£8.99) in Honeycomb or Raspberry, or why not try two new flavours for 2024, Mint or Caramelised Almond. 

Rebecca Buchanan, Senior Buyer at Lidl Ireland and Nothern Ireland said:

“With hundreds of thousands of Easter eggs sold across our Northern Irish store network last year, we’re predicting shoppers will take an even bigger bite this year from our expanded range of premier Deluxe 100% Irish eggs.

Easter is an important time for family celebration and our quality range of locally handcrafted Irish eggs are real family favourites. We’re excited to expand our range this year with some great new flavours and sizes, which we’re sure will go down a treat.

With Easter just around the corner, we’re delighted to roll out our sumptuous full range of chocolate eggs in-store from this week. As Northern Ireland’s best value retailer, we’re confident shoppers can find the perfect celebration egg for their palette and enjoy premium luxury at value price this Easter.”

This Easter, shoppers can enjoy the indulgence of premium Deluxe chocolate with a taste of home as all of Lidl Northern Ireland’s Deluxe eggs have been handcrafted exclusively for the retailer by Cavan-based Áine’s Handmade Chocolates. 

The chocolatier has been supplying Lidl Northern Ireland for the last four years and in that time has tripled its supply of Easter Eggs and continues to supply seasonal chocolates throughout the year as part of a wider supply deal valued at more than half a million euro. 

Lidl Northern Ireland’s full Easter Egg range is on sale across all 41 stores in Northern Ireland from Thursday 8 February 2024. Full information on Lidl Northern Ireland’s Easter range will be available in its dedicated Easter brochure, available in-store and via the Lidl Plus App on Thursday 29th February.

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