Coca-Cola is supporting small businesses and encouraging people to visit their locals by offering a free Coca-Cola, Coca-Cola Zero Sugar or Diet Coke at 645 participating outlets.
- Nicola Coughlan, the Irish actress best known for her leading role in Derry Girls, today launched the campaign from O’Connells Bar in her home city of Galway
- To enjoy a free Coke, people can simply download a coupon at coca-cola.ie/thiscokeisonus and present it to a member of staff at one of the participating bars, restaurants and cafes nationwide, until October 18th
- Coca-Cola is also helping local businesses to amplify the news of their reopening plans by featuring customers in a new outdoor advertising campaign, providing marketing support and donating media.
Nicola Coughlan, the Irish actress best known for her leading role in Derry Girls, today launched Coca-Cola’s new initiative This Coke is On Us: an invitation to people across the island of Ireland to enjoy a free Coke in their local to support local bars, cafes and restaurants across the country.
To enjoy a free Coke on Coca-Cola, people can simply register and download a coupon from www.coca-cola.ie/thiscokeisonus and present it to a member of staff at one of the participating outlets. Anyone who redeems a coupon can get a single serve of Coca-Cola, Coca-Cola Zero Sugar or Diet Coke, any time from now until October 18th, all while supporting their local.
To make it even easier to redeem a free Coke, if you spot a This Coke is On Us QR code on Coca-Cola’s outdoor advertising you can scan it using your smartphone for a quick and easy way to register and download a coupon.
Speaking at the launch at O’Connells Bar in her home city of Galway, campaign ambassador and Irish actress Nicola Coughlan said: “As a long time Coca-Cola fan, I’m over the moon to be working with the iconic brand to launch a really worthwhile campaign: ‘This Coke is On Us.’ It’s such a good way to support local businesses, get the goss and enjoy a free Coke while you’re at it! It’s a win-win.”
This Coke is On Us is part of Coca-Cola’s new creative campaign Open Like Never Before. The new campaign is based on a glass half full point of view reflecting the world’s new normal, encouraging consumers to promise to make this the best normal yet, and to see that we can all make a difference when we are ‘Open Like Never Before’.
A film and TV ad featuring the inspirational lines of London-born spoken word artist George The Poet invites viewers to embrace change, to see possibility, and to better appreciate things they perhaps took for granted before the pandemic. You can view the full spoken word film here.
The campaign also includes the programme Appreciate Your Locals to support hard-hit bars and restaurants reopening after a long hiatus. Through the initiative Coca-Cola has donated media space and advertising support to help some customers across the country to amplify the news of their reopening plans. Working with well-known Irish photographer Evan Doherty, Coca-Cola photographed 16 local bars and restaurants in Dublin and Belfast who will each feature in the new outdoor advertising campaign to help spread the word that they are open. 80 Coca-Cola customers have also availed of the Ad Creator tool, created by Coca-Cola to create tailored ads to their account which are then supported with media spend.
Speaking at the launch of This Coke is on Us, Coca-Cola Ireland’s General Manager Petre Sandru said: “During a very challenging time for the hospitality industry, we’re proud to be launching This Coke is On Us, which is designed to support as many small businesses as we can and encourage people to visit their local bars, cafes and restaurants by offering free Coca-Cola drinks. We see this as an opportunity to be more open and to rebuild a better world and we are honouring this commitment by supporting our valued customers through the new promotion as well as a range of advertising supports.”
The launch of Open Like Never Before marks Coca-Cola’s return to the commercial airwaves in Ireland following a seven-month global advertising pause. During this time, the company redirected resources to support COVID-19 relief efforts around the world and donated media space to charity partners. Together with their bottling partners and The Coca-Cola Foundation, The Coca-Cola Company has donated more than $100m globally to organisations to support leading relief efforts.
In Ireland, as well as donating over 600,000 drinks to those working on the front line, financial support was given to FoodCloud, which has enabled the charity to deliver the equivalent of 100,000 meals to communities in need. The company also donated advertising space to the HSE to support efforts to amplify its public information campaign and through our global supply chains, the company was able to secure much needed PPE which was donated to the HSE for use by frontline workers.
You can view the full list of This Coke is On Us participating outlets across the island of Ireland on the Google Maps on the website www.coca-cola.ie/thiscokeisonus. Please note that those aged 16+ years and under 18 years will need parental consent to download and redeem the voucher.
Frequently Asked Questions
HOW MANY COUPONS DO I GET?
You can get one coupon. Create a Coca‑Cola account (or login to your account if you already have one), and you’ll be redirected to the page where you can claim your coupon.
WHERE I CAN REDEEM MY COUPON?
You can redeem it in any bar, restaurant, or café in your country that’s part of the This Coke Is On Us campaign. Select a place from the list above.
CAN I USE MY COUPON MORE THAN ONCE?
Each coupon from the This Coke Is On Us campaign is valid for one transaction. You can redeem it once, in one outlet for one single serve of Coca‑Cola, Coca‑Cola Zero Sugar or Diet Coke.
WHAT PRODUCTS CAN I REDEEM IT FOR?
You can redeem it for one single serve of Coca‑Cola, Coca‑Cola Zero or Diet Coke in participating bars, restaurants or cafes.
HOW MANY COUPONS DO I GET?
You can get one coupon. Create a Coca‑Cola account or log in if you already have one, and you’ll be redirected to the page where you can get your coupon.
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