Health food entrepreneur and busy mum Karen Daly has this month joined forces with the Karro Food Group (owner of Cookstown and the ‘McGee’s – Your Butcher’ brands) to create and launch WOW.  WOW (which stands for ‘war on weight’) is a new range of high protein, low sugar and gluten-free meat products aimed at those who are time poor and dietary conscious. Karen herself is testament to the products’ success as she has maintained a four stone weight loss for over six years after shifting her dietary focus to a new way of eating.

Available from this month in McGee’s butchers, the range includes delicious sausages, burgers and meatballs as well as chicken dishes which are convenient, quick to prepare and healthy – a winning combination in any slimmer’s armoury.

Karen, who is in her final year of a Masters in Weight Management, said the venture with the Karro Food Group made perfect sense as they already provide their customers with high quality meat solutions and WOW will expand that offering for people with specific dietary and lifestyle needs.  With the rising demand for gluten-free products, coupled with an obesity epidemic, this move was a natural one.


Describing the product range itself, Karen continued:  “The range includes succulent pork sausages made from extra lean pork with only 2% fat and 46 calories.  Already incredibly popular are the sweet chilli and garlic sausages which come in both pork and turkey varieties.  Everyone loves a burger, and with only 122 calories and 3% fat, ours can be enjoyed guilt-free. Included in the fresh meat offering the Meatballs Italiano are proving incredibly popular as they’re made with extra lean steak mince, herbs and spices in a tomato and basil sauce – all WOW!

“Our WOW range also has four ready-to-cook options for meals which can be on the table in less than ten minutes. Two stir-fry dishes – one chicken, one pork – both with a fab gluten-free soya, garlic and ginger sauce and are ideal for a lunch or a quick meal after work.  Our Chicken Arrabiata is a delicious and flavoursome meal based on a traditional spicy Italian sauce which cooks in less than half an hour in the oven”.

It has been predicted that sixty-four percent of UK women and 74 percent of men will be overweight in 2030 (World Health Organisation).  Karen is passionate about making a difference to these frightening statistics through educating people to eat and enjoy more real food and adds that all WOW products sit well within all slimming plans and healthy lifestyle regimes.

She added:  “In the same way that I wanted to make changes to my own lifestyle and have reaped countless health and well-being benefits from doing so, I would love to help others do the same. Being healthy can be easy, and even fun, so if we can empower people to lead healthier lifestyles by making food convenient and tasty, then perhaps we can start to win the war on weight.


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