- IKEA launches new range of toys designed by children for children through international drawing competition
- Proceeds from sales will raise funds for six non-profit organisations through new ‘Let’s Play for Change’ Campaign
- Chance for local children to design next collection of toys that give back
A new collection of soft toys, designed by children from around the world has gone on sale as part of an important campaign at IKEA Belfast.
The 10 SAGOSKATT toys, part of the “Let’s Play for Change” Campaign, are made up of everything from a red monster to a “horsaurus”, designed by children aged between 5 and 9 years old.
And now, children in Northern Ireland can unleash their creative imagination and try their hand at designing the 2017 collection during the store’s drawing competition between 20 – 27 November.
Available from Sunday (20 November 2016), the toys will kick off IKEA’s new month long “Let’s Play for Change” Campaign, where proceeds from sales of the children’s range will help to run projects devoted to children’s right to play and develop in countries across Asia, Africa and the Middle East.
The new campaign aims to highlight the importance of play, and that every child has a right to learn, develop and play. For every children’s book and toy sold between 20 November – 24 December, the IKEA Foundation will make a donation of €1 to projects in some of the poorest communities in the world, supporting children’s development and learning, equal participation, sports and of course, play.
This year, the IKEA Foundation has partnered with Handicap International, Room to Read, Save the Children, Special Olympics, UNICEF and War Child who work to create safe spaces for vulnerable children to play.
Locally, IKEA Belfast will also donate toys to The Royal Hospital for Sick Children thanks to the campaign’s “Give Twice” mechanic; shoppers will have the opportunity to pick up an extra toy or book at checkouts, which they can place in the donation bank for the hospital, whilst donating again to the charity partners.
Christie Gregg, store manager at IKEA Belfast said; “All of our toys and books encourage play, and our new family of soft toys show the power of play in its purest form; what children’s imaginations can create when encouraged, and we’re delighted they will help other children around the world develop their right to play.
“We hope to see plenty of entries for next year’s collection of soft toys from kids in Northern Ireland during next week’s (20 – 27 November) drawing competition in the children’s department.”
Christie recently returned from an IKEA co-worker “IWitness” trip in Rwanda with UNICEF. Five co-workers from stores in the UK and Ireland had a chance to visit some of the projects funded by the IKEA Foundation, seeing first-hand how IKEA Good Cause Campaigns contribute to a better life for children in the world’s poorest communities.
Christie commented; “I have worked for IKEA for almost 10 years now, and I knew we did amazing things with our charity partners around the world, but seeing it with my own eyes this year has been an incredible and humbling experience.
“IKEA aims to be the leading company in securing and supporting children’s rights by integrating the best interest of the child in everything we do. The simple act of playing is something we often take for granted with our children here, so it is vital we are able to provide safe spaces for children in vulnerable cities and countries to play, and grow from play.”