Mate 10 Pro is the only smartphone with AI built-in, making it the perfect tool to help people realise their full potential

Huawei today announced that the Huawei Mate 10 Pro is now on sale in the Ireland. The Huawei Mate 10 Pro harnesses the transformative power of AI to bring an exciting new era to smartphones using AI and machine learning to tailor itself to individuals’ needs and behaviours.

The Huawei Mate 10 Pro has launched with an inspiring campaign entitled, I Am What I Do, which showcases how AI technology can enrich people’s lives and help people do great and life enhancing things. Featuring tech-driven entrepreneurs Samantha Payne, co-founder of Open Bionics which uses innovative engineering and 3D printing to revolutionise the prosthetic design and fitting process, and Steven Bartlett, CEO of Social Chain who is connecting the world to culture thorough AI technology it shows how the new Mate 10 Pro is helping make their vision possible.

Thomas Mason, Device Director, Ireland, Huawei Consumer Business Group, commented: “As artificial intelligence becomes deeply embedded into our daily lives, we’re delighted to be launching the Mate 10 Pro in the Ireland. As the world’s first AI enabled smartphone, it uses AI technology to give people a smarter, faster, more intuitive user experience, empowering them to unlock their potential and achieve their ambitions.”

Recognising the character of different scenes and objects, the Mate 10 Pro automatically adjusts colour, contrast, brightness, exposure and more to produce vibrant, sharp, perfectly framed photographs. Different modes to try out include Food, Flower, Plant and even Dog mode, while the Bokeh effect automatically focuses the subject and blurs the fore- and background, for picture-perfect portraits and selfies.

Pricing and availability
The Huawei Mate 10 Pro is available in Titanium Grey for €749.99 PAYG and €49.99 on contract, exclusive to Vodafone.

For more information about the Mate 10 Pro, please visit: http://consumer.huawei.com/ie/phones/mate10-pro/

Product Information

Not Just a Smartphone: An Intelligent Machine

The Huawei Mate 10 Pro is the first device of its kind to be powered by the new Kirin 970 processor which takes the phone from ‘smart’ to ‘intelligent’ – leveraging AI technology for a faster, more customised mobile experience. The specialised Neural Processing Unit (NPU), combined with Huawei’s innovative HiAI mobile computing platform, means the Kirin 970 delivers 25x better performance and 50x greater energy efficiency for AI-related tasks, compared to standard smartphones with four Cortex-A73 cores.

By combining individual and collective intelligence with on-device AI, the Mate 10 Pro delivers real-time responses, including AI-powered Real-Time Scene and Object Recognition and an AI Accelerated Translator, instantly translating text, voice, conversations and images into 50+ languages across devices

Superior Photography

Huawei has once again partnered with iconic camera brand Leica to co-engineer the dual lens camera on the Mate 10 Pro, featuring 12-megapixel RGB + 20-megapixel monochrome sensors, Optical Image Stabilisation (OIS), dual lenses with the world’s largest aperture of f/1.6. The new device is packed with AI-powered photographic algorithms to help you take the perfect image. Recognising the character of different scenes and objects, the Mate 10 Pro automatically adjusts colour, contrast, brightness, exposure and more to produce vibrant, sharp, perfectly framed photographs. Different modes to try out include Food, Flower, Plant and even Dog mode, while the Bokeh effect automatically focuses the subject and blurs the fore- and background, for picture-perfect portraits and selfies.

Sleek Design and Stunning Display

Featuring an all-new Huawei FullView Display, the Huawei Mate 10 Pro boasts a stunning 6-inch screen with an 18:9 OLED display, high screen-to-body ratio and HDR10 for dynamic video viewing. The device also features a 3D Glass Body, which is beautifully and symmetrically curved on all four sides for an ergonomic hold with a reflective band design on the back to highlight the New Leica Dual Camera. Designed with everyday functionality in mind, the Huawei Mate 10 Pro is also IP67 water and dust resistant.

Better Battery Life

To keep users connected, the Huawei Mate 10 Pro features a 4000 mAh high-density battery with a smart battery management system that understands user behaviour and intelligently allocates resources to maximise battery life. It supports 4.5V / 5A low-voltage fast charging, powering the

device from 1 percent to 20 percent in just 10 minutes, and 1 percent to 58 percent in 30 minutes.* Additionally, Huawei SuperCharge is the world’s first fast charging technology to receive TÜV Fast-Charge Safety Certification, ensuring safe end-to-end charging.

* Based on Huawei laboratory testing results. In the test, the device was charged from 1 percent battery with the display off, through the HUAWEI SuperCharge charger and cable, in an environment with a 4G network, 25°C temperature, and relatively humidity of 45-80 percent.

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