Vote for HappyMummyHappyBaby at

Local BUSINESSWOMAN Nuala Murphy is calling on residents of Northern Ireland to help her win a share of £1,000,000 in prizes and pitch her business to Richard Branson as part of the Virgin Media Business VOOM 2016 competition.

VOOM 2016 relies on public votes to shortlist the UK and Ireland’s most exciting entrepreneurs, and Nuala Murphy, 35 from Belfast believes HappyMummyHappyBabyApp is an idea to impress the public.

“HappyMummyHappyBaby is a mental health app that will screen for antenatal and postnatal depression and associated anxieties.

20% of women in the UK (and globally) suffer from some form of perinatal mood disorder with 70% saying they hide or downplay symptoms.

Early detection is so important. 50% of women surveyed said they weren’t checked for mental health during pregnancy. But we know that through early intervention sufferers can expect an 80%-90% recovery.

Perinatal health disorders cost the UK £8.1Billion each year.

I want to empower women and their families to protect their mental health at a very vulnerable stage of motherhood and parenthood. And lets not for that 10% of men also suffer, so my idea is for the whole family.”

Nuala Murphy runs her own marketing firm in Belfast, Malone.Marketing and has experience in creating online communities already via the HappyMummyHappyBaby facebook page and as a regional leader for the Global organisation Lean In, founded by Sheryl Sandberg to encourage women to lean in to their ambitions, which is exactly what she is doing putting her idea out there.

Nuala understands the power of peer support and believes along with her extensive experience in business and marketing she can harness all her skills to kick the taboo surrounding maternal mental health issues and help the wellbeing of mothers and their families.

Nuala has only been campaigning for votes for a day and has already nearly 100.  She thinks she needs another 300 to secure a spot in the next stage.  Already she has had conversations about funding, is talking to large parenting sites and has the support of the medical community behind her.

‘‘Virgin Media Business VOOM 2016 is all about seeking out, supporting and celebrating the UK’s and Ireland’s most exciting businesses. It’s the biggest and most valuable pitch competition out there – we’re hoping everyone will find a way to get involved!’ says Sir Richard Branson.

Peter Kelly, Managing Director of Virgin Media Business adds, “We’re in the business of accelerating great ideas and boosting local businesses,” says. “Whether that’s by helping the [UK’s/IRELAND’s] entrepreneurs access superfast broadband, or by establishing the country’s most exciting pitch competition, we’re proud to be helping small businesses succeed.”

As well as showing your support for local business, your votes could result in Virgin Media Business crowning Belfast as Britain’s most entrepreneurial City region… so get voting now!

Voting for VOOM 2016 is now open at