Belfast’s vibrant food and drink scene is about to get even more exciting with the launch of Madrí Excepcional’s new limited-edition glass. Available in select pubs, bars, and some off-trade outlets in Northern Ireland, this beautifully designed glass is set to be a must-have for beer enthusiasts and collectors alike.
Celebrate with Love Belfast’s Favourite Influencers
To mark this special occasion, Madrí Excepcional hosted an exclusive event at the iconic Duke of York in Belfast, inviting some of Love Belfast’s top influencers. The event was not only a celebration of the new glassware but also an opportunity for attendees to immerse themselves in the Madrí experience through a fun and interactive ‘Paint Your Pint’ workshop. Here, influencers added their own artistic touch to the limited-edition glass, creating unique, personalized pieces.
The Lager: Madrí Excepcional
At the heart of this launch is Madrí Excepcional, a crisp, clean, and refreshing Spanish-style lager. This beer boasts a smooth, well-rounded taste with a short, bitter finish. Brewed through a unique collaboration between La Sagra and Molson Coors, it captures all the taste characteristics of a Modern European Lager. With an ABV of 4.6%, its light golden color and full flavor make it a standout choice for beer lovers.
The Glassware: Art Meets Function
Designed by renowned Spanish street artist Sokram, the new limited-edition glass is a masterpiece of urban art. Featuring symbols of Madrid, such as music and style, along with the hops that give Madrí Excepcional its distinctive taste, the design is both intricate and meaningful. Look closely, and you’ll see the word “MADRÍ” interwoven into the pattern, creating a seamless blend of form and function.
The glass also comes with a modern twist—a QR code that links to Madrí Excepcional’s mobile-only online platform, Conectada. This platform allows users to locate places nearby that serve or sell Madrí Excepcional. To celebrate the launch, Madrí has added an exciting new feature called ‘Paint Your Pint.’ This interactive tool lets users virtually design their own glass and offers a chance to win a trip to Madrid along with exclusive Madrí Excepcional prizes. Terms and conditions apply.
The Event: A Memorable Experience
To further celebrate the launch, Madrí Excepcional partnered with Love Belfast to host an event for 20-25 media and influencers. This gathering was an immersive experience where attendees learned about the new glassware and the Madrí brand. The highlight of the event was the ‘Paint Your Pint’ workshop, where participants unleashed their creativity on the limited-edition glass, adding their personal artistic flair.
Join the Celebration
Keep an eye out for the limited-edition glass in select pubs, bars, and off-trade outlets in Northern Ireland. Follow @madriexcepcional on social media for more updates and to share your #MadríMoment this summer. Remember, Madrí Excepcional is brewed in the UK—always drink responsibly.
Stay tuned for more exciting updates and giveaways as Madrí Excepcional continues to make waves in Belfast’s food and drink scene.
Enter our competition below to win a limited-edition glass and box set
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