DUE TO MASSIVE ON TRADE DEMAND HEVERLEE LAUNCHES 300ML BOTTLE

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HEVERLEE LAUNCHES 300ML BOTTLE

Heverlee has just launched a 300ml NRB of its Premium Belgian Lager into the on trade across Northern Ireland. Due to demand from bars and restaurants across the country, the bottle has been developed to join its 330ml can, 660ml bottle and draught keg offerings.

Outlets are able to purchase a case of 24 x 300ml bottle by calling 0800 66 55 22.

 

About Heverlee

Crafted using traditional ingredients and techniques and brewed in Belgium, Heverlee was developed following research at Belgium’s largest abbey by Joris Brams, a brewer born in Leuven.

The Abbey of the order of Premontre – the original home of Heverlee – was established in 1129, just outside Leuven. Joris developed the beer after discovering that the monks had been pioneers, developing a light, fresh-tasting lager at a time when other Abbeys focused on heavier, darker ales. When forced to close production as brewing became commercial, the beer was forgotten.

Working with the monks and with a local brewer, Joris used descriptions of this ancient beer to create Heverlee; a smooth pint that blends the subtle sweetness wrought by a malt and maize mash with the distinctly bitter aroma of Saaz – the world’s most expensive hop – to create a deliciously refreshing Belgian Pils style beer.

Living by the abbey motto, Ne Quid Nimis (life in balance), Heverlee delivers a perfectly balanced taste.

 

www.heverlee.com

Facebook: www.facebook.com/HeverleeBeer

Twitter: www.twitter.com/HeverleeBeer

Instagram: www.instagram.com/HeverleeBeer

DUE TO MASSIVE ON TRADE DEMAND HEVERLEE LAUNCHES 300ML BOTTLE


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Love Belfast is Belfast and Northern Ireland’s digital home for what’s on, food and drink, sport, theatre, business and city life, with a Things to Do guide to attractions and days out across Northern Ireland. We’ve been publishing since 2012. Every story is written and edited by the people who own and run Love Belfast and published under one byline. Love Belfast has been a finalist in the Digital DNA Awards (Tourism), UK Blog of the Year, the UTV Business Eye Awards and the Eastside Awards, and our social channels get over 15 million social views per month. Contact: lovebelfastcity@gmail.com.
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