Belfast watch company Enoksen has agreed its first high street partnership with leading British retailer CW Sellors. The full range of driver, pilot and diver watches created and assembled by Enoksen will be available across all 17 CW Sellors jewellery shops in England making this a world first for both retailer and supplier.
Hans Enoksen, founder and chief executive of Enoksen Watch Company says the agreement with CW Sellors is a strong sign of confidence in the highly competitive sector.
“CW Sellors is one of the most respected jewellery and watch retailers in GB and I am very proud that it has agreed to add our products to its already impressive range,” says Mr Enoksen.
“While covid restrictions have reduced CW Sellors shops’ activities, they are still operational as click and collect bases. The retailer also has a very active and mature web-based business so we are delighted to join its ranks,” he says.
Enoksen designs and assembles a range of utilitarian watches including divers’, drivers’ and pilot-style time pieces using high-end Seiko mechanical and hybrid movements and German-made steel and bronze cases. All the watches are waterproof to 200m and feature super-strength and scratch-proof sapphire glass.
Chris Sellors, managing director of CW Sellors says the inclusion of the Enoksen range broadens its sub-£500 offer significantly.
“We recognise the quality to price ratio of Enoksen watches as remarkable and unique and for this reason we are very pleased to be the first retailer in the world to offer these through our channels. CW Sellors’s reputation for excellence means we forensically assess the quality of our products before agreeing to sell them and I am delighted to confirm that Enoksen passed all our tests with distinction,” says Mr Sellors.
Enoksen recently opened a new client configuration workshop in Belfast. The workshop where clients can configure their own watches using the onsite parts and styles available can be visited by appointment when lockdown restrictions are lifted. The configuration workshop will be a feature of CW Sellors shops (when they reopen) where customers will be able to create their own watches from an array of parts and materials.
Established in 1979 CW Sellors is the UK’s leading independent family run jewellers specialising in fine jewellery and luxury watches from exclusive brands and leading designers from around the world.
The business is now into its second generation, with a highly skilled and dedicated team of jewellery and watch specialists.
The Enoksen Workshop is housed in the company’s headquarters in Aisling House, Lockview Road, Stranmillis, Belfast.