We all know the havoc that the covid-19 pandemic has wreaked around the world, both in terms of health and the economy. Many businesses have had to lower their shutters and no longer open their doors.
Many, many people are unemployed, and we have lost countless loved ones. Without a doubt, we are facing a completely different situation to the one we left in March 2020.
Much of industry has also suffered the consequences of this pandemic due to the weeks of confinement to which we citizens were subjected.
Far from recovering normality both personally and at work, we are all wondering how the stage is in the industries and what changes they have had to implement due to covid-19.
Some companies have the necessary resources to face this crisis, while others are having serious difficulties to recover normality as soon as possible, especially with the continuous changes in the market, which makes it difficult to predict how the recovery will be.
Cosmetics industry and sector
The physical wellbeing of the individual is increasingly present in society. Taking care of oneself and looking good is the order of the day, and cosmetic products have increased their sales.
With the arrival of the pandemic, we have had to stay indoors for many days, going out only for the essentials. As a result, appointments at our beauty salons have also had to be cancelled. This is why the digital transformation of the cosmetics industry has become even more necessary.
Nevertheless, sales have increased, we have continued to take care of ourselves with many beauty products at home. But if before there had already been a digital transformation in the cosmetics industry with several changes in its sector, now with covid-19 even more so.
The cosmetics industry has had to adapt its products to the circumstances of the spread of SARS-Cov-2, as hand sanitisation with and without rinsing has proved to be a key point in the spread of the virus.
Therefore, the production of cleaning and hygiene products such as liquid hand soaps, hydroalcoholic solutions and gels has skyrocketed.
If we go to the websites of some shops or online shops, the first thing we see are these products. Even many shops that were only dedicated to the textile sector have chosen to promote this type of hygiene products.
But if we analyse the situation it is normal that there has been an impact on the beauty industry, as social isolation has promoted the loss of our physical condition, which means the gain of some extra kilos, as well as bringing with it symptoms of anxiety and depression.
Industry in general has undergone several changes due to covid-19. The challenge is significant, and so industries will need to manufacture on a smaller scale in countries with higher labour costs without losing competitiveness.
This requires higher levels of platform-based automation and greater integration, where plants will be smarter and connected to each other and their supply chains.
Many industries agree that it is time to marry industrialisation with technology and knowledge. This will be done through digitisation to improve industrial processes.
To this end, it is important that the government helps with a reinforcement of programmes and funds for business digitalisation.
It is essential that industry continues to move towards sustainability and for this to happen, measures should be taken at European level to guarantee access to energy and raw materials at more affordable prices to ensure sustainability.
Teleworking has also revolutionised the industry. Thanks to video conferencing and online workshops, a degree of normality has been maintained. Although not everyone likes it, as proximity is missed, it is a solution with many advantages that seems to have come to stay.
Some 50% of companies will opt for a mixed model in which they will reduce the need to go to the office or workplace to perform the function.
However, there are companies where on-site activity is indispensable. So there will be social distancing protocols at work.
Going back to digitalisation, ecommerce will be strengthened, as data from the last few months indicate a strong increase in online sales, which will continue to grow over time due to the convenience and ease of online shopping.
This pandemic has brought many changes in consumer demand patterns and global supply chains are being redesigned. And while we may be struggling to get back to normal soon, the pandemic will have left us with both positives and negatives. From the negatives we will try to take something positive and if not we will forget them. But from the positives we will try to take advantage of them and implement them in our new future industry.