Causeway Coast & Glens Heritage Trust, in partnership with Ulster University, are delivering two free marketing and social media training sessions to local creatives, storytellers, and artisans next week as part of the EU funded Northword project.
The virtual training begins on Monday December 6 with the Supercharge Your Marketing By Creating Your Brand Story and will be followed by Everything You Need To Know About Social Media For Marketing Your Business on Thursday December 9 where attendees will be guided through all of the key infrastructures that make up their brand such as brand story, brand mission and brand social media content style.
Tiérna Mullan, the CCGHT Project Officer said: “The pandemic has highlighted the importance of digital platforms in supporting the creative industry, and the Northword project aims to further harness this potential.
“The wealth of creative talent in the Causeway Coast and Glens and Mid & East Antrim Borough Council areas is phenomenal and through the two online training sessions we can support the creative industries in remote areas and enhance their online presence.”
CCGHT is a registered charity devoted to protecting and enhancing the unique heritage of the Causeway Coast and Glens area, and in collaboration with Ulster University, they are the lead facilitators of the Northword project in Northern Ireland.
Northword is a transnational project that seeks to use traditional storytelling to support creative industries in northern countries in remote areas and enhance the online presence of small businesses.
It also seeks to draw on and support long traditions of storytelling in northern locales and encourage communities to rediscover and celebrate local tales.
Both training sessions will be recorded and will include an interactive element such as a Q&A session and participant handouts.
To register for the events, go to https://ccght.org/events
Sign up to the Northword e-newsletter to keep up to date with progress and upcoming events Sign up for the Northword e-newsletter! – Northword NI
For more information on the Northword project visit https://storytagging.interreg-npa.eu/ or https://northwordni.org/
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