We have some exciting news to share! One of Northern Ireland’s favourite energy, sport and iced coffee drinks brands, BOOST, is our soft drinks partner for 2024.
Together with BOOST, we have some incredible plans for the rest of the year that will include fab giveaways, cool collabs, sporty moments, student happenings, and lots of fun ways for the people of Northern Ireland to enjoy life on the go!
And … drum roll please … we can exclusively reveal that BOOST has added two new flavours to itsenergy range – Sugar Free Apple and Raspberry and Sugar Free Tropical Blitz. We have tasted themand they are exactly what we need right now, delicious! Perfect for busy people who want a sugar freedrink packed with flavour! Run, don’t walk to get your hands on a can.
Eagle eyed BOOST fans will also notice that they have introduced new, eye-catching packaging that leaps off the shelf. Snap a selfie with one and tag BOOST and Love Belfast and we’ll show you some love!
BOOST is the only soft drinks brand to hold a top-two position in three distinct categories in NI – Energy, Sports Drinks and Iced Coffee drinks. Not only that but BOOST Red Berry 250ml energy is the third bestselling soft drink here, selling a remarkable 111 cans per store per week – almost 15 times more than it achieves in London. We love you BOOST Red Berry!
Retailers and BOOST fans alike will witness a new BOOST brand design and proposition in 2024, backed by a roll-out of fresh new flavours across Energy and Sport categories, supported by the campaign “There’s a BOOST For That”.
The “There’s a BOOST For That” campaign will see a huge investment from Boost Drinks with a 360-marketing strategy which includes trade and consumer support and a multi-channel approach across a wide variety of formats. Lots more to come on this campaign in the coming months.
Adrian Hipkiss, Commercial Director at Boost Drinks, said of the brand refresh: “At BOOST, we are constantly striving to push boundaries and exceed our customers’ expectations. Our latest brand refresh is a testament to our dedication of staying ahead of the curve and reflects our commitments to innovation. The new pack designs offer an exciting new visual identity for consumers to enjoy, whilst feeling assured that they will be enjoying the same great taste and value they’ve come to know and love – and that’s what makes BOOST among the top three selling brands across three functional drinks categories.”
Inga Donaldson, Love Belfast, said: “BOOST is iconic and a big part of Northern Ireland society so to welcome them as our official soft drinks partner is an honour. Over the years they have done great work with numerous charities, like the Air Ambulance and Foodstock, to support the incredible effortsthese organisations go to for the people of Northern Ireland. They have supported aspiring singers, up and coming sporting talent, championed community projects, retailers and heroes and showed up for students and NHS workers to give them a Boost. After hearing about the plans for the rest of the year, 2024 might be the best one yet.”
Keep up to date with all things Boots on their Instagram (https://www.instagram.com/boostdrinksireland/), and Facebook (https://www.facebook.com/BoostDrinksIreland1) pages.
To find out more about Boost Drinks, please visit www.boostdrinks.com/.
Have you tasted the new BOOST Energy Sugar Free Apple and Raspberry and Sugar Free Tropical Blitz flavours yet? Let us know what you think!
* All figures are from the latest IRI NI Convenience unit sales to 30th March 2024
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