Bassetts Sees NI Bathroom Spend Soar


Enables Significant Investment in Branch Network including acquisition of Clady Plumbing 
Northern Ireland homeowners are spending approximately 150 per cent more on bathrooms than a decade ago and the market continues to grow[i] according to customer data from Northern Ireland’s largest plumbing and heating supplier, Bassetts.

Reflecting this market growth, Bassetts has significantly invested in its now 15-strong branch network across Northern Ireland, today announcing that it has acquired Ballymena-based Clady Plumbing Supplies, one of Mid-Ulster’s oldest established Plumbers Merchants.

Recognised as a UK leader in the sector[2], Bassetts hasexperienced continued growth which has enabled investment over £500,000 in its Northern Ireland branches over the past 12-18 months which includes the opening of a new ‘showroom only’ branch in Boucher Crescent. Work on the company’s L’Derry, Coleraine, Omagh and Dungannon branches has been completed while an upgrade to its Portadown showroom is ongoing.

The acquisition of Clady Plumbing, which employs 11, is part of the company’s continued expansion strategy driven by continued growth across a range of product areas.

Tile sales are also on the up with Bassetts experiencing significant growth, selling nearly 250,000 tiles since the start of 2015.

Bassetts’ Managing Director, Alan Wright, commented, “Eight to ten years ago, our customers were spending around £1,500 on a bathroom. In 2016, the average spend is approximately £4,000 which is reflected by our growth over the last decade and extensive offering of products.”

“The acquisition of Clady Plumbing is part of our continued strategy to bring our first class customer service, innovative product line and knowledge to meet the needs of customers inall areas of Northern Ireland.   This highly respected Mid-Ulster business will benefit from investment in the coming months and with a great team in place, we are confident it will experience the same growth that continues across our network of branches.”

He went on to share his pride at the company’s third consecutive ‘Plumbers’ Merchant of the Year Award’ win commenting, “We are extremely proud to receive

this recognition for the third time. This achievement is testament to the dedication, commitment and excellent customer service standards within Bassetts.

“With the UK bathroom market predicted to grow 14% by 2019[4], and solid plans in place for additional growth and development for Bassetts through continued investment in 2016, the future is looking bright.”

A strong focus on superior design, innovation and cutting-edge technology, alongside its commitment to adapting to the ever-changing needs of customers, has been key to Bassetts’ achievements over the past 35 years.  A prime example is the Bassetts Visualiser, NI’s first interactive touchscreen software that allows customers to choose from hundreds of wall and floor tiles to easily create the perfect look in their dream bathroom.

Catering for every need, ranging from boilers and radiators through to bathrooms, showers, tiles and everything in between, Bassetts currently employs over 100 people with branches in Bangor, Belfast, Coleraine, Downpatrick, Dungannon, Lisburn, Greencastle, L’Derry, Mallusk, Newry, Portadown and Omagh.   The acquisition of Clady Plumbing will bring the company’s branch network to 15 in Northern Ireland.

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