SMIRNOFF® has transformed a well-known Belfast landmark to gold, marking the official launch of Smirnoff Gold.
Situated in Belfast’s Custom House Square, the sculpture titled ‘Renewal’ has been given the gold treatment using a special chalk. This forms part of the brand’s release of a perfect luxury liqueur; made with a blend of Smirnoff No.21 premium vodka with a hint of natural cinnamon flavouring, infused with real edible 23 carat gold leaf.
The sculpture was commissioned by Smirnoff in October 2005 to celebrate the brand’s unique heritage as well as the ongoing regeneration of the city of Belfast. Although recognised for its red and silver design it has been aptly turned gold to represent the new addition to the Smirnoff family.
Daniel Hatton, Marketing Manager for Smirnoff Western Europe says; “We’re really excited to officially launch Smirnoff Gold in Northern Ireland and what better way to celebrate than by giving a well-known piece of the city the gold treatment.
“This is our first luxury liqueur infused with real edible gold that is suspended in the bottle. Delicious when consumed straight up or even mixed in a long drink, it brings something new and exciting to the Smirnoff range. We know consumers here like to experiment with flavours that tantalise the taste buds and this new offering does just that. By adding some spice it provides a new way to enjoy Smirnoff.
“Smirnoff Gold’s ‘Renewal’ transformation will remain on display until Sunday 27th April 2014 and we’re encouraging consumers to go down to Custom House Square to check it out.”
Smirnoff Gold is best enjoyed straight up, helping the flavours shine through with every sip. For those wanting a longer drink, try the delicious new Smirnoff Apple Bite Gold serve – a blend of Smirnoff Gold, lemonade and apple juice.
Available in all major supermarkets, bars and night clubs in Northern Ireland.
For more information on Smirnoff Gold and some recipe inspiration visit www.smirnoff.com or twitter @SmirnoffGB_IRE
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