What Can Belfast Entertainment Venues Learn from Establishments in Las Vegas?

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Las Vegas is called the Entertainment Capital of the World for a reason. It may be best known for its sprawling casinos offering an unlimited supply of gambling games, but resort owners have also managed to perfectly balance other entertainment options to suit as broad an array of guests as possible.

The way that Vegas juggles gambling, cuisine, live music, and theatre productions should act as an inspiration to other establishments in the hospitality industry around the world. In Belfast, business owners could follow in the footsteps of Vegas and expand the variety they offer.

Balancing Various Forms of Entertainment

Gambling is the main draw of Las Vegas, but it certainly isn’t the only one. Every year, the city attracts a wealth of people who go there for reasons other than gambling. Music has been one of the key attractions of the city ever since the likes of Nat King Cole and Ella Fitzgerald took up residencies there in the late 1940s.

It was Frank Sinatra that really helped Vegas make a name for itself as a buzzing hotspot for entertainment, though. He first played there in 1951 at the Desert Inn and became a mainstay in the city for the rest of his career – around 43 years in total. This allowed him to cement his status as the King of Las Vegas, and he inspired many other top musical acts to follow suit.

World famous musicians aren’t the only people providing entertainment in Vegas. There are also circus acts, magicians, comedians, and theatre productions in the multitude of resorts around. The core value of the city is to provide fun and relaxation to as many people as possible, and this is done through the vast mixture of options to choose from.

The Food Has to Live up to the Excitement

One of the other notable things about casino resorts in Vegas is the sheer number of food options available. Restaurant cuisine is another branch of the entertainment industry, as these locations are popular choices for people in search of downtime. Business owners need to appeal to diverse tastes, just as they do with the games and music acts they use.

There is no overriding cuisine to be found in Vegas. Visitors can discover top dishes from all over the world, some of which have been adapted by skilled chefs operating in the city. An example of this is Chicken ‘N’ Watermelon ‘N’ Waffles, which can be found at the Yardbird Southern Table & Bar. This dish blends southern flavours with the refreshing fruit, and features Vermont sharp cheddar blended in with the waffles. Other lifechanging meals there include Miso-Glazed Chilean Sea Bass with Wok Vegetables at TAO Asian Bistro and the Maine-style Lobster Roll at Lobster ME – these would both be great additions to a seafood festival anywhere in the world.

Online Gaming Inspired by this Abundance of Choice

There is no doubt that the abundance of choice in Las Vegas has inspired online entertainment offerings. Prior to the rise of the internet, there were few hubs in the world that offered a mix of entertainment as eclectic as Vegas’s. It makes sense that online platforms observed what was happening in Vegas and tried to replicate it for their users. 42.5 million people travel to Nevada each year, highlighting how big the market is for varied entertainment.

Console game developers are now trying to copy this vast selection model with their subscription services. For example, Apple Arcade has more than 180 games for players to choose from. Similarly, Google Stadia has over 100 titles. The online casino sector also features sites that have a vast abundance of choice, like an online version of Vegas. The entertainment options are even more accessible in this scenario, as players see a list of titles and choose the one they like the look of. For example, sites have a dedicated section for each product, with roulette titles all found in the same place. Operators aren’t restricted by what they can offer either, with options like European Roulette and Sapphire Roulette listed in the same place.

How Can Belfast Businesses Learn From This?

There is a lot for Belfast business owners in the hospitality industry to learn from Vegas, as they seek out new ways to bring in a wealth of customers. The rise of online entertainment sites that mirror Vegas’s wide selection has led people to grow accustomed to this model. This means it is harder for niche businesses that only offer one thing to bring in customers. A hotel that has great music, food, and games all in the same place is more likely to attract customers than a spot that only offers one of those things.

Vegas set the benchmark for entertainment and earned its name as one of the world’s most thrilling places thanks to the variety on offer there. Business owners in Belfast can learn a lot from this model and use abundance of choice to allure themselves to a greater number of people.


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Love Belfast is Belfast and Northern Ireland’s digital home for what’s on, food and drink, sport, theatre, business and city life, with a Things to Do guide to attractions and days out across Northern Ireland. We’ve been publishing since 2012. Every story is written and edited by the people who own and run Love Belfast and published under one byline. Love Belfast has been a finalist in the Digital DNA Awards (Tourism), UK Blog of the Year, the UTV Business Eye Awards and the Eastside Awards, and our social channels get over 15 million social views per month. Contact: lovebelfastcity@gmail.com.
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