Public Affairs and Strategic Communications advisory firm Brown O’Connor has bolstered its senior team with the hire of Vicki Caddy as its new Head of Healthcare Communications.

Vicki Caddy joins Brown O’Connor from a leading charity where she was previously Head of Communications.

Prior to this, Caddy also has 8 years’ experience working as a Director at another leading PR agency and an agency career spanning three decades. She is a CIPR Chartered PR Practitioner.

Director and Founder of Brown O’Connor Communications, Arlene O’Connor said:

“Vicki is highly respected in the industry and brings extensive experience on both the agency and in-house side in senior communications roles and is the right person to lead our healthcare communications portfolio of work.”

“Our integrated public awareness campaigning, media relations and public affairs work has seen considerable year on year growth and now is the right time to add to our senior team.”

“We are excited about the development of our healthcare communications specialism and Vicki will oversee this work with some of our high-profile clients in the health and social care sector.”

“The lasting impacts of the Covid pandemic, lack of an Executive and Assembly, and the sustained pressure on health and social care sector means that getting the message right, influencing decision makers and raising awareness is now more important than ever.”