Ulster Rugby has announced a partnership with Glens of Antrim Potatoes which will see it become the sole supplier of potato crisps to the Kingspan Stadium.
The creation of the crisp range is a recent venture for the company which celebrates its 45th anniversary this year. The products, including a sweet potato line, were launched following market research which identified a growing demand for thicker cut, skin-on crisps using innovative flavour combinations such as Masala.
The current range of Glens of Antrim Crisps – which are gluten free – are on sale at all concessions and catering facilities at the Kingspan Stadium and have already proved popular after selling out during the recent Women’s Rugby World Cup.
Michael McKillop, managing director of Glens of Antrim said:
“As a local business we are always looking for innovative ways of developing our product ranges and adapting the humble potato to meet changing consumer needs and tastes.
“The move to crisp production is a step-change for the company and we’re delighted with the success of this new venture. We’re particularly proud to be working in partnership with the team from Ulster Rugby and their loyal fan-base, bringing a truly local brand and taste to all who visit this iconic stadium.”
Fiona Hampton, Head of Sales and Marketing for Ulster Rugby added:
“We are delighted to have secured this exclusive supply partnership with Glens of Antrim. There is a lot of synergy between our organisations as we are both long established, home grown brands with a desire to be the best in our sectors, and to take our products onto the international stage.
“Ulster Rugby places great importance on our relationship with local companies and when you have a quality brand such as Glens of Antrim crisps – it can only be a win-win all round”