Translink’s Life Better.Connected initiative scooped the top Marketing Campaign accolade at Northern Ireland’s Hummingbird Awards. This award celebrates marketing campaigns that challenge stereotypes, amplify under-represented voices and contribute to creating a more inclusive society through marketing efforts.
Translink’s Life Better.Connected campaign delivers a strong focus on equality, diversity and inclusion by focussing on interpersonal connections made through public transport and showing that Translink is an essential part of people’s lives that brings communities together.
The Northern Ireland Hummingbird Awards shine a spotlight on those who have made significant contributions to creating inclusive environments where everyone is valued, respected and empowered.
Pictured are Hummingbird Awards event host Emer Maguire, Translink’s Marketing team members Elaine McCann and Bronagh McCarthy, and Valerie Ludlow from category sponsor, The Formula.
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