TOURISM IRELAND ANNOUNCES GLOBAL GREENING LINEUP FOR ST PATRICK’S DAY 2015

Global Greening St Patricks Day 2015-2

~ Sacré Bleu! Sacré-Cœur in Paris to go green for St Patrick’s Day ~

~ The Colosseum in Rome and the Grand Ole Opry in Nashville join Tourism Ireland’s Global Greening for the first time ~

Tourism Ireland today announced that the Colosseum in Rome, the Sacré-Cœur Basilica in Paris and the Grand Ole Opry in Nashville will go green for the first time ever for St Patrick’s Day this year, as part of the organisation’s sixth annual Global Greening initiative. The announcement that some of the world’s most famous attractions will go green kicks off Tourism Ireland’s major first half promotional drive to grow overseas tourism in 2015.

Tourism Ireland’s annual Global Greening, which sees a host of major landmarks and iconic sites around the world turn green for St Patrick’s Day, has grown from strength to strength, with a number of new landmarks signing up to take part in 2015. As well as the Colosseum, the Sacré-Cœur Basilica in Paris and the Grand Ole Opry (the stage show that made country music famous) , other sites going green for the first time include the famous Porte de Bourgogne in Bordeaux, the John Seigenthaler Pedestrian Bridge in Nashville, the Jumeirah Etihad Towers hotel in Abu Dhabi, the Town Halls of Munich and Bamberg, the National Sanctuary of Cristo Rei (Christ the King statue) in Lisbon, the Fram polar exploration ship in Oslo, as well as City Hall in Tbilisi.

The new sites will join some ‘old favourites’ which have gone green in previous years – including Niagara Falls (on both the US and Canadian sides), the London Eye, the Allianz Arena in Munich, the Leaning Tower of Pisa, Burj Al Arab hotel in Dubai, the Sky Tower in Auckland, the Christ the Redeemer statue in Rio de Janeiro, Cibeles Fountain and Palace in Madrid and one of last year’s newcomers, Sleeping Beauty’s castle at Disneyland® in Paris.

Chicago will be ‘going all out’ to celebrate St Patrick once again this year, with numerous buildings and sites across the city ‘seeing green’ including Navy Pier, the John Hancock Center, the United Center (home to the Chicago Blackhawks and the Chicago Bulls), the Wrigley Building, Trump International Hotel & Tower, Block Thirty Seven shopping mall, Old St Patrick’s Church and Macy’s department store. And special greening ‘selfie stations’ will be set up around the city in the run-up to St Patrick’s Day – so that individual Chicagoans can join in the fun celebrations!

Niall Gibbons, CEO of Tourism Ireland, said: “This is the sixth year of Tourism Ireland’s Global Greening initiative and each year I am delighted to see even more well-known attractions and landmark sites wishing to get involved and join our St Patrick’s celebrations. In particular, the addition of the Colosseum in Rome – one of the most famous monuments in the world – is a major coup for tourism in Ireland. 

“The success of our Global Greening initiative is due in no small part to the great work that has been carried out across the world by Irish people down the generations and the deep spiritual connection that people everywhere feel to Ireland. More than 70 million people around the world claim links to the island of Ireland and St Patrick’s Day is a truly unique opportunity to reconnect them with their heritage.

“People across the world instantly identify St Patrick’s Day with the island of Ireland and that heightened profile allows us to put the island of Ireland holiday experience in the spotlight – from Sydney to London and Dubai to Rio de Janeiro. Our St Patrick’s programme will span Great Britain, Mainland Europe, North America, Australia, as well as emerging tourism markets such as China, India and South Africa. There will be saturation coverage of the island of Ireland across the airwaves, in newspapers and digital media – and that’s an invaluable boost at this time of year for our overall tourism marketing drive in 2015.”

International journalists – representing top media outlets from around the globe – will visit Dublin, taking in the St Patrick’s Day parade during their trip. And Tourism Ireland will also exploit the profile of St Patrick’s Day with international media – sending images, video footage and news about the island of Ireland to news desks around the world, as well as to its database of about 20,000 influential travel and lifestyle media contacts.

MAJOR LANDMARKS AND ICONIC SITES AROUND THE WORLD JOINING

TOURISM IRELAND’S GLOBAL GREENING FOR ST PATRICK’S DAY 2015

 

Note: first time ‘greenings’ marked *

 

Great Britain

  • London Eye
  • Town Hall clock, Manchester
  • ‘Armadillo’ (SECC), Glasgow
  • The SSE Hydro, Glasgow                           

 

North America

– United States

  • Grand Ole Opry (the stage show that made country music famous!), Nashville *
  • John Seigenthaler Pedestrian Bridge, Nashville *
  • Empire State Building, New York
  • GREENing of Chicago

–       Navy Pier

–       John Hancock Center

–       United Center (home of the Chicago Bulls) *

–       Block Thirty Seven (shopping mall) *

–       Novak Construction *

–       Macy’s *

–       Old St Patrick’s Church

–       Blue Cross Blue Shield Tower

–       Trump International Hotel & Tower

–       Wrigley Building

–       Chicago Board of Trade

–       State Street

– Canada

  • Niagara Falls (on both the Canadian and US sides)
  • Whistler, Canada’s famous ski resort in British Columbia
  • City Hall, Toronto
  • Canadian Museum of Nature, Ottawa
  • Cabot Tower on Signal Hill, St John’s, Newfoundland and Labrador

 

Mainland Europe

– Austria

  • Burgtheater (City Hall), Vienna
  • Wiener Riesenrad (Giant Ferris Wheel in the Prater Amusement Park), Vienna
  • Skiwelt Söll (ski resort)
  • Kaprun Castle, Zell-am-See region

– Belgium

  • Manneken Pis statue, Brussels (“dressed” in Irish costume)

– France

  • Sleeping Beauty’s castle at Disneyland® Paris
  • Porte de Bourgogne, Bordeaux *
  • Sacré-Cœur Basilica
  • Irish Embassy, Paris
  • Irish Cultural Centre, Paris *
  • Publicis landmark building on the Champs Elysées, Paris *

–  Germany

  • Allianz Arena, Munich
  • Town Hall, Munich *
  • Odeonsplatz, Munich
  • Olympic Tower, Munich
  • Town Hall, Bamberg *
  • English language school, Bamberg
  • ‘Lighthouse’ building, Düsseldorf
  • Neumünster church (built over the tomb of St Kilian), Würzburg
  • Town Hall, Würzburg
  • Irish pubs network

– Italy

  • Colosseum, Rome *
  • Leaning Tower of Pisa

– Norway

  • Fram polar exploration ship, Oslo *

– Portugal

  • National Sanctuary of Cristo Rei (Christ the King statue), Lisbon *
  • Museu Condes de Castro Guimarães, Caiscais

– Slovenia

  • Ljubljana Castle
  • Philharmonic Hall, Slovenia *

– Spain

  • Cibeles Fountain and Palace, Madrid
  • Tower of Hércules, a UNESCO World Heritage Site, Galicia

– Switzerland

  • Rhine Falls, near Zurich

 

Australia and New Zealand

  • Town Hall, Sydney *
  • Hyde Park Barracks, Sydney
  • Sky Tower, Auckland
  • Auckland War Memorial Museum *

 

Emerging markets

  • Christ the Redeemer statue, Brazil
  • Jumeirah Etihad Towers hotel, Abu Dhabi *
  • Burj Al Arab hotel, Dubai
  • City Hall, Tbilisi, Georgia *
Love Belfast
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