The Strategy Sessions Podcast
The Strategy Sessions is a fortnightly marketing podcast that gets to grips with real marketing. Hosted by Andi Jarvis from Eximo Marketing, the show has three parts, all designed to help you improve your skills and make you a better marketer. Guests to date include Jenn Hoffman and Dan Rubel, with Rand Fishkin lined up for the 3rd episode.
Each show includes an interview with a senior marketing leader where they will cut through the noise and learn from some of the best marketers in the world; Andi sharing his thoughts on current marketing trends; and a 60 second actionable tip from people who are experts at their craft. Three sections, one show, zero reasons to not download it.
Episodes To Date
Episode 1: How to make your marketing SasS-y
Featuring Jenn Hoffman and Arpun Bhuhi.
The launch show for The Strategy Sessions features Jen Hoffman, CMO for Banked, a new fintech start up taking on Visa and MasterCard. They discuss life as a SaaS marketer, being marked out as a problem for being a woman (seriously) and what it takes to build a great team.
They’ve also got a discussion about TikTok (or any social channel) and a framework to help you decide if you should launch a new channel. Take the gut feel away and apply these three principles.
And finally, Arpun Bhuhi from Distilled/BrainLabs has a T.O.P.T.I.P for you about SEO and content across the whole marketing funnel.
Episode 2: P&G Tips – Marketing lessons from a career in consumer marketing
Featuring Dan Rubel and Facebook ads advice from Gil David.
In this episode Dan Rubel talks about what really matters to customers, how to make great advertising, the importance of recruiting the right people and the things he learned in his years at P&G – still the gold standard for a graduate marketing role.
Andi follows Dan by talking to agency owners about what they need to do as they bounce back from the impact of Coronavirus (COVID-19) and we round up with Gil David (Run DMG) sharing a T.O.P.T.I.P for making your Facebook ads deliver improved returns.
Episode 3: *Coming soon*
Featuring Rand Fishkin and Greg Gifford.
Rand Fishkin is the cofounder and CEO of SparkToro, a new tool for audience intelligence and market research. He previously co founded and led Moz, the SEO software company, and is the author of Lost & Founder: a Painfully Honest Field Guide to the Startup World.
Rand talks about what it’s like in the US during COVID, the launch of SparkToro and the marketing lessons he picked up along the way at Moz. He also talks about his future predictions for Google and what that might mean for the rest of us.
Greg Gifford is the Vice President of Search at SearchLab and has over 17 years of online marketing and web design experience. He’s an in-demand (and hilarious) conference speaker who lives for an obscure movie quote. Watch his T.O.P.T.I.P if you want to know how you can use Google My Business to help your local rankings.
Brad Paterson, CEO of a fintech that’s just had an IPO called Splitit
Michael Mitchell brand director at Mailchimp
Sarah Shimmons global marketing director for Smirnoff
Mick Hogan, MD at Newcastle Falcons
Simon Myciunka commercial director at commincorp – Ireland’s biggest media company
How Can You Listen To The Strategy Sessions Podcast?
The Strategy Sessions drops every fortnight and can be downloaded from all your favourite podcast places.
- Apple https://podcasts.apple.com/gb/
- Spotify link https://open.spotify.com/show/
- Pocketcasts link https://pca.st/n5uzulfo
- Google https://podcasts.google.com/?
feed= aHR0cHM6Ly9waW5lY2FzdC5jb20vZm VlZC9zdHJhdGVneS1zZXNzaW9ucw% 3D%3D
- YouTube playlist: https://www.youtube.com/
- YouTube subscribe: https://www.youtube.com/
channel/UCXWOXVbr- yzj4C6Ypyv7y6w?sub_ confirmation=1
The Reading List
In each show Andi will be asking guests for their favourite marketing and business books. You can read the recommendations to date here: https://