I find myself using these deal sites to see who in the local restaurant business is in trouble, because to me, nothing else makes sense…..
To start with, all the major studies have shown that a person who buys a discount voucher for a restaurant from a Daily Deals website is unlikely to ever visit that restaurant again. The return rate is less than 20 % and that is a fact. People who buy these vouchers simply move on to the next deal.
Read more about daily deal sites…
The problem with restaurant daily deal sites in Ireland.
One of the biggest concerns with daily deals is that many buyers watch carefully for good deals, but have little interest in paying full price for a service or a product. These buyers don’t come back after they score that one great deal. But loyal customers are the most valuable for most businesses…..
Have you thought about using Social media to built your own following?
Comment below with your thoughts on daily deals sites!
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They are a great idea to raise awareness of a business, and if the service is more than someone expected, of course they will come back and tell people about it which is ultimately what was intended. If a sub standard service is given because it’s a voucher, then why would someone come back.