South Belfast digital agency Sugar Rush Creative is savouring in the sweet smell of success having been awarded ‘App of the Year’ at the DANI Awards 2018, following on from winning the same award from Digital DNA last year.
The award for its development of ‘Changing Lives’, an app developed for Probation Board Northern Ireland (PBNI), recognises the life changing impact the app has had on its users. Designed to assist those on probation supervision, the Changing Lives app consists of a journal and includes easy to use emojis and avatars. Users who experienced suicidal thoughts described the app as allowing them to become ‘more rational and settled’.
Speaking of the award win, Sugar Rush Creative Founder, Ali MacFarlane, said: “To create an app which actually ultimately prevents someone taking their own life is mind blowing as it certainly brings home the importance of the work that we deliver for our clients.
“Ecstatic is the only word I can use to describe how we felt as a team when we were announced as the recipient of ‘App of the Year’ at the DANI Awards, it’s truly special to be awarded by an independent panel of judges for the expertise and quality of our work – it really is sweet to be acknowledged for being at the top of our game.”
Gail McGreevy, Head of Communications, said: “We’re delighted that the Changing Lives app has been recognised again. This app aims to help people under probation supervision to turn their lives around and desist from offending. Our evaluation of the app shows that it is making a real difference to our service users, particularly those who have a mental health problem or addictions issues.”
Award winning Sugar Rush Creative, which operates with a team of experts based in Belfast and London, has been developing apps under the guidance of founder Ali MacFarlane for five years. Awards include – DANI Awards 2018 and Digital DNA 2017 ‘App of the Year’ for Probation Service Northern Ireland, DANI Awards 2018 ‘Best Campaign in Healthcare’ finalist for MDE and DANI Awards 2017 ‘App of the Year’ highly commended for ELRM.