Smile and Thank Tennent’s It’s Fry-Day!


Everything stops when your child has cancer: that’s the powerful message that drives CLIC Sargent in Northern Ireland and now it has inspired the 114 employees at Tennent’s NI to fundraise for the charity.

The company’s warm-hearted workers have chosen September – Childhood Cancer Awareness Month – to launch a year-long support programme for the organisation. They are planning on getting things off to a sizzling start with a company-wide Big Breakfast and some ‘thank goodness it’s Fry-day’ fundraising fun.

Launching the appeal, Jeff Tosh, Sales Director for Tennent’s NI, said, “Our staff are famously generous and each year they select a designated charity, and devote their energy and enthusiasm to supporting important work in our community. Over the years they have raised tens of thousands of pounds for a range of good causes, making a positive difference to the lives of local people.

“CLIC Sargent is a charity which has huge resonance amongst our staff, most of whom are parents, so we are all looking forward to making our personal and corporate contribution to its sterling work in Northern Ireland.

“Sadly, it takes little imagination to understand how devastating it must be to have your child diagnosed with cancer and we can all understand how important it is to have professional, appropriate support. CLIC Sargent gives amazing help to affected families and works to provide practical, emotional, financial and clinical support to help them cope with cancer and get the best out of life.

“Importantly, the charity operates two CLIC Sargent ‘Home from Homes’ right here in Northern Ireland: Paul’s House  located directly opposite The Royal Victoria Hospital and, opened earlier this year, Amy’s House, a facility for teenagers and young adults with cancer, located within walking distance of the Belfast City Hospital and Cancer Centre. Typically families in Northern Ireland make an average round trip of 95 miles, up to five times a week, to access the cancer treatment their child needs. The cost of travel and time spent away from home and other family members puts a huge financial and emotional strain on families. The Homes from Home go a long way to alleviating some of these concerns and we are looking forward to supporting that great initiative as well as contributing to the costs of employing CLIC Sargent social workers and funding grants, holidays and information services.”

Throughout the year Tennent’s NI staff will be getting behind their adopted charity with a series of fundraising events ranging from a treasure hunt and BBQ to a Gala Winter Ball and fitness challenges.

A highlight of the fundraising year will be the company’s annual Corporate Golf Day which allows Tennent’s NI staff to tap into the near-legendary generosity of the licensed trade.

Welcoming the big-hearted backing from Tennent’s NI staff, Nadine Campbell from CLIC Sargent, said, “We are hugely grateful for the support. When a child is diagnosed with cancer, treatment often starts immediately and can be very far from home. Suddenly, along with the emotional impact, families can often face the possibility of financial hardship.

“This month CLIC Sargent has launched a campaign for increased financial support for families from the point of diagnosis. It is through the enthusiast support of fundraisers like Tennent’s NI staff that we are able to keep providing vital frontline services to families struck by cancer and campaign for increased support in the future.”

Find out more about the charity and how to help at

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