Sculpted by Aimee set to open third store in Victoria Square this Weekend

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Irish make-up brand, Sculpted by Aimee will open its first flagship store in Northern Ireland this weekend.

Almost a year on from the opening of the first Sculpted by Aimee flagship on Dublin’s iconic Grafton Street, the brand is preparing to launch its third store in Belfast’s Victoria Square this Saturday (23 September).

The brand new Sculpted by Aimee store will be located in a prominent unit on the lower ground floor in Victoria Square Shopping Centre, and will be kitted out with the latest technology including roaming tills for quick and easy checkouts, virtual try-on screens and digital look books to aid product decisions. 

In addition to the vast makeup and skincare offerings which will include best-sellers, the store will also be stocked with exclusives and limited edition offers, as well as Sculpted exclusives such as branded crew neck jumpers, mugs, pens and bridal gifts. A recycling facility on site will allow customers to recycle their used Sculpted by Aimee products and earn reward points. 

In celebration of the highly anticipated opening on Saturday 23 September, Victoria Square will be flooded with pink bags as the first 100 customers will receive a goodie bag worth over £100!* There’s more,.. for the opening weekend, Sculpted will also be offering all customers a FREE Gift with Purchase*

With six new hires to the Sculpted by Aimee team, Sculpted make-up artists will be on hand to offer a vast range of makeup services, complementary shade matching, and make up advice. Included in the space is ‘The Suite,’ a purpose-built studio space with ample room for events, masterclasses, make overs, make-up lessons, and more. The Suite will be available for private bookings including corporate events, bridal parties, and special occasions.

Commenting on the launch, Founder & CEO of Sculpted, Aimee Connolly said: “This is a monumental moment for team Sculpted, especially when we consider it’s just over the one-year mark since we opened our very first store on Grafton Street. I can’t describe the level of planning and hard work that has gone into the development of this store – months of planning to get every detail perfect and I am so proud of my team for all their hard work in bringing this incredible store to fruition. We have a very loyal customer base in Belfast, and right across Northern Ireland, so it was a no brainer to expand in to this region – the reaction since we have announced the news has been incredible and I am beyond excited to finally be able to offer them the Sculpted experience first-hand.”

For further information, visit sculptedbyaimee.co.uk or connect with the brand on social @sculptedbyaimee 

The new store will officially open to customers at 10am on Saturday 23 September.

*Goodie bag worth over £100 for the first 100 purchasing customers

** Free gift with any purchase over £40 for opening weekend, from Saturday 23 September – Sunday 24 September. While stocks last.)


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Love Belfast is Belfast and Northern Ireland’s digital home for what’s on, food and drink, sport, theatre, business and city life, with a Things to Do guide to attractions and days out across Northern Ireland. We’ve been publishing since 2012. Every story is written and edited by the people who own and run Love Belfast and published under one byline. Love Belfast has been a finalist in the Digital DNA Awards (Tourism), UK Blog of the Year, the UTV Business Eye Awards and the Eastside Awards, and our social channels get over 15 million social views per month. Contact: lovebelfastcity@gmail.com.
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