Hughes Distillery signs £100K Tesco deal to stock award-winning local RubyBlue vodka


RubyBlue is Northern Ireland’s first potato vodka product

The husband-and-wife-duo behind Northern Ireland’s first ever vodka product are toasting their success after signing a six-figure deal with Tesco Northern Ireland.

The award-winning RubyBlue Premium Craft Vodka, made from Irish potatoes, is the brainchild of Barbara and Stuart Hughes of Hughes’ Distillery. It will be sold in 25 local stores alongside already established fruit liqueurs in four flavours – Blackcurrant, Wild Blueberry, Cranberry and Chilli Pepper – signifying a £100,000 deal for Hughes’ Distillery.

The first vodka to be made on these shores, RubyBlue is already making waves in the drinks industry, winning Gold in the Global Vodka Masters and taking Silver at the New York World Wine and Spirits Club Awards earlier this year.

Barbara Hughes, of Hughes Distillery, said: “RubyBlue is the first Irish vodka to be made from our humble potato – giving it an ultra smooth pure finish. We started our business about five years ago and this latest deal with Tesco Northern Ireland will truly take it to the next level.

“We had our doubts whether an unknown vodka could compete with the well-known brands but feedback from taste tests was excellent and Tesco’s confidence in the products has given us a real boost as well as a financial lift to help us expand and reinvest further in the business and brand.

Steven Murphy, Tesco Northern Ireland, commented: “The potato is synonymous with Northern Ireland, and for the Hughes’ to have the ingenuity to use something so familiar to us to create a unique Northern Irish spirit, is impressive. We love uncovering hidden gems of local products and RubyBlue Vodka will create a real point of difference on our shelves and reinforce our support for local produce.”

Stores:  Antrim Extra, Coleraine, Newtownabbey, Knocknagoney Extra, Lisnagelvin, Lisburn, Portadown, Newry Extra, Carrickfergus Extra, Springhill, Ballygomartin, Craigavon Extra and Northcott Extra,



Love Belfast
Belfast guide to restaurants, bars, nightclubs, concerts, events, hotels, entertainment, special offers, news, gossip, travel, festivals and culture.

Related Articles

Armagh timber business in pandemic re-think as demand for garden pods soar

'The idea came from the fact that everyone is working from home. We needed to build something that was high quality and would suit...

Advice: Help With Business Rates

During the 2020-21 rating year most business ratepayers in Northern Ireland will benefit from a 4-month rates holiday and many from a 12-month rates...

OKTO Technologies brings ‘breath of fresh air’ to COVID world

OKTO Technologies brings ‘breath of fresh air’ to COVID world

Stay Connected

- Advertisement -

Latest Articles


Online marketing agency ProfileTree celebrates its ongoing success with another recruitment wave underway in spite of COVID-19. Since lockdown was enforced in March, the Belfast-based...

Self Assessment customers to benefit from enhanced payment plans

 Self Assessment customers can apply online for additional support to help spread the cost of their tax bill into monthly payments from today (1...

MAC Launches New Café Bar

Belfast’s award-winning arts venue, the MAC, has today launched its new Café Bar which has been carefully planned to account for COVID regulations. A specially...

NIHF Statement – Introduction of Local Covid-19 Restrictions

Northern Ireland Hotels Federation CEO Janice Gault comments on the additional local restrictions announced by the Northern Ireland Executive this afternoon in relation to...

Clever Ways to Engage Children to Learn More Words

Helping your children enrich their vocabulary is a guarantee for them to develop strong communication skills at an early age. In fact, learning and...