Gander, a world-first award-winning app created to reduce food waste, has transformed the spending habits of Northern Ireland shoppers with a significant soar in downloads and increased sales of yellow stickered foods since its launch last August.
Earmarking Northern Ireland as the initial launch pad for the app, over 41,000 downloads have taken place in the last four months, placing it in the top 12% of apps nationally. In addition, up to 45% more reduced-price food have sold which means 45% more has been kept from going to waste. These improvements mean that stores on average are selling between 85-100% of their reduced product shown on Gander, with yellow-stickered items selling 40% quicker since the introduction of Gander; and often at higher prices as shoppers are interested in getting the reduction as soon as it appears.
Gander integrates directly with a retailers POS which enables retailers to automatically display to shoppers in real-time all reduced-to-clear food on the shelves within their local store. Furthermore, Gander does this automatically, meaning nothing changes in store at all and no additional staff training. The app allows the customer ultimate control over what reduced priced goodies they search for, whether it is by location, favourite stores, reduction, food type and even dietary.
Speaking on the success, one of Gander’s founders, Ashley Osborne says: “The traction and growth of Gander has been amazing. We had expected a decent level of interest, but never envisaged the degree of downloads – especially when only trialled in Northern Ireland initially. The level of positive buy-in demonstrated by customers and retailers alike has been phenomenal and testament that Gander’s proposition is a great fit for consumers out there.
“Customer feedback has been incredibly supportive and the interest in high quality reduced food is impressive, now that they can actually see what is available whereas previously you would have to go to the store and hope to find something reduced. Plus, shoppers are feeling empowered thanks to Gander, aiding them to be more sustainable in their shopping choices. This supports the app’s endeavour to decrease and prevent food waste and create a more sustainable environment has also proved highly effective.”
Ashley adds: “All in all this has led to not only a substantial reduction in surplus and waste, but an increase in overall sales of reduced items, with up to an 800% return on investment for a retailer using Gander.”
Gander launched initially by integrating with Henderson Technologies award winning EDGEPos system to display all of the yellow stickered produce from their stores in real time. Gander went live in 310 participating SPAR, EUROSPAR, ViVO and ViVOxtra stores.
Due to the successful launch of Gander, it has attracted a lot of interest from additional retailers, many of whom will be rolling out with Gander in the next few months across UK and ROI.
The Gander app can be downloaded via the Apple or Android app stores.