Local female entrepreneurs, Cate Conway and Saima Akram, co-founders of Quirky Weddings have announced their first-ever all island wedding marketing conference, set to take place on January 28th at Down Royal Racecourse.
The inaugural event has been designed exclusively for wedding vendors, offering a comprehensive day of learning to enhance their marketing strategies, network with other professionals, and gain actionable insights.
Quirky WedCon 2025, in partnership with WedPlnr, will bring together wedding suppliers, including venue owners, photographers, bridal designers, florists, and other professionals who are integral to the success of weddings.
Attendees will have access to a dynamic lineup of speakers, interactive workshops, and panel discussions led by digital marketing experts who are at the forefront of marketing trends. Speakers include viral content creator Matt Stevenson, paid ads specialist Ruth Young and digital marketing experts from ProfileTree and Part Three Digital.
Those attending the event can expect a day of inspiration and high impact learning to drive business growth, increase brand visibility and level up their digital marketing. Topics include SEO, AI, social media advertising and content creation.
Co-founders of Quirky Weddings, Cate Conway and Saima Akram said:
“We are thrilled to launch QuirkyWedCon! The event is a must-attend for vendors looking to stay ahead of the curve and learn how to scale their business through digital marketing.
“Over the last year, we have had to re-think our business with changing consumer trends and soon we will launch the WedPlnr app in Northern Ireland.
“This app is our response to how couples are currently selecting their wedding vendors. The in-person approach has now shifted to online and social media has become integral in the wedding planning process, as well as in how couples communicate and interact with wedding suppliers.”
In a recent UK Wedding report by BrideBook, it was reported the average cost of a wedding in Northern Ireland is £21,238. Social proof is a huge factor for couples, over 57% of Gen Z couples rely on social media, 54% on Google and 51% use wedding planning apps to discover wedding businesses.
Saima added: “We have worked closely with wedding vendors across NI for over 14 years and we look forward to bringing everyone together to network and upskill in marketing. Weddings bring people together, and that is the essence of our conference. Come along and get inspired, educated, and empowered like never before.”
Looking forward to the conference is local bridal jewellery designer, Deborah McCann, of Deborah K Design: “As a business owner, keeping up with changing social media trends and consumer expectations is demanding, consistently creating and posting content to showcase my work. Social media platforms change regularly and it is overwhelming to stay ahead of trends. I’m excited to upskill and feel more confident in my digital marketing approach.”
Early bird registration is now open, with special pricing available until 31st December. Attendees are encouraged to secure their spot as soon as possible. For more information and to register, visit quirkyweddings.co.uk.
Discover more from LoveBelfast
Subscribe to get the latest posts sent to your email.
