Rather than queuing up to be served, customer can now choose their meals on touch screen kiosks. These include the option to customise classic burgers, ordering and paying by smartphone, card or contactless.
Sprucefield McDonalds now employs 180 people and is the busiest drive through in the UK serving over 1,000 cars a day.
The revamped restaurant now offers customers the option of having their food delivered directly to their table as part of an exciting new customer experience, which includes the introduction of a host of digital innovations to create an environment that is even more welcoming and enjoyable.
McDonalds has always embraced new technology, like being the first to offer Free Wifi, Contactless payments. But the new Self order Kiosk is the most significant advancement…
State-of-the-art self-order kiosks give customers the option to browse the entire menu and check out the nutritional information of each meal at the same time. Then select ‘table service’ option to have food delivered direct to where you choose to sit. The restaurant is split into 5 zones including sitting outside. It’s interesting that Touch screen kiosks have increased the value of sales, because customers aren’t under pressure and have time to pick and select different meals and know exactly how much they will spend.
New kitchen lay-outs and increased technology mean meals are made specially to order, with every burger and wrap being freshly prepared. Gone are the days of pre-made burgers!
As well as the touch screen ordering, free to use tablets have been installed at some tables for customers who want to check their newsfeed and emails, charge their phones or play the latest games.
I was given a tour of the kitchen wearing my very own McDonald cap and apron I met the Sprucefield team and created my very own Big Mac and Chicken Wrap. A company’s biggest asset is it’s staff and talking to the management they were very proud of their staff and it was great to hear about training and advancement opportunities through business courses and further education. McDonald’s is also the longest standing supporter of grassroots football in Northern Ireland and continues to champion those who enable children and young adults to play and enjoy football regardless of gender or disability.
I really enjoyed the evening and behind-the-scenes tour and have a better understanding of how my burger was made before it reaches me.
This was indeed an eye-opening experience for me! – Thanks for the warm reception, McDonald’s! I’m Lovin’ It!
So what’s next for McDonalds…..
Hold onto your hats fast food lovers – you will soon to be able to have your Big Mac and McFlurry delivered straight to your front door.
McDonald’s has confirmed it has plans to begin a trial delivery service in Northern Ireland. No date has yet been confirmed