Mashing Success for County Down Food and Farming Family

New Mash Direct Range Launched with Tesco Northern Ireland

Award-winning food producer, Mash Direct, has produced a new premium product range for Tesco Northern Ireland.

The County Down, family-owned company has worked alongside Tesco to develop three luxurious recipes – Champ; Carrot and Parsnip; and Carrot, Parsnip and Turnip – which are now on sale across Northern Ireland in Tesco stores.

Husband and wife-duo, Martin and Tracy Hamilton, have been supplying Tesco Northern Ireland since 2006 after spotting an opportunity in the market to cater for busy families who have less time for food preparation but still desire quality, healthy meals fresh from the farm.

Martin said: “The new premium product range at is bursting with flavour – each one is gently steamed cooked, and retains its taste, texture and nutritional benefits after the mashing process.

“We had the opportunity to showcase these products at the Northern Ireland Year of Food and Drink launch at Tesco Knocknagoney earlier this month and we received extremely positive feedback. We’ve had a very good experience working with Tesco to not only stock but develop product lines and look forward to doing more of this in the future.”

Sandra Weir, fresh food buyer at Tesco Northern Ireland, said “Mash Direct’s products are developed and stocked in response to the top trends in food.  With it often being difficult to find the time to cook traditional and healthy meals, but a desire among householders to do so, Martin and Tracy saw a gap in the market 12 years ago and diversified their family farm. The products have been met with such enthusiasm in that time and now, we’re seeing even more of a demand for the same traditional products but with just that hint of luxury.”

These products are now available in 13 Tesco stores across Northern Ireland.