Linfield Football Club are proud to announce a new strategic partnership
with Love Belfast, one of Northern Ireland’s leading digital news and
lifestyle platforms, who will join the club as our Official Digital
Media Partner.
This exciting collaboration marks a major step forward in the club’s
continued efforts to expand its digital presence and connect more deeply
with fans across Belfast and beyond. Through this partnership, Love
Belfast will provide exclusive coverage, high-quality content creation,
and promotional support throughout the upcoming season.
With over 450,000 followers across social media platforms and a website
that attracts millions of visits annually from the local Northern Irish
community, Love Belfast is uniquely positioned to amplify Linfield FC’s
reach and engage both current supporters and new audiences in fresh and
dynamic ways.
Linfield Social Media & Marketing Officer Matt Wright commented on the
announcement:
“We’re delighted to welcome Love Belfast as our Official Digital Media
Partner. Their reach, ideas, and deep roots in the community align
perfectly with our ambition to bring the club closer to our fans this
season through digital content. This partnership opens exciting
opportunities to showcase Linfield’s story on and off the pitch and
bring the club to new local audiences that we have struggled to reach in
the past. Working with Andrew and Inga on this new partnership has been
fantastic and their ambition to help grow local sport is evident,
especially with their connections to other sporting organisations in
Northern Ireland.”
As part of the partnership, Love Belfast will offer a shared content
strategy, matchday promotions, exclusive interviews, and engaging
features spotlighting the people and passion behind the club. From
Windsor Park to the wider Belfast community, this collaboration promises
to bring Linfield FC closer to the heart of local life.
Love Belfast Founder Inga Donaldson also expressed her enthusiasm:
“We’re thrilled to partner with one of the most historic and successful
football clubs in the country. Linfield FC is a pillar of local sport,
and we look forward to telling their story in a way that entertains,
informs, and unites our audience with theirs.”
This new partnership reaffirms Linfield FC’s commitment to evolving as a
modern, connected football club, and promises an exciting new era of
digital engagement for the Bluemen and their loyal supporters.
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