A personal website is a site dedicated to a certain individual. It usually includes information on who the person is, the kind of person they are, and the kind of work they do.
In this digital age, having a personal website can also be very beneficial for career development. It can help you pursue your dream job, improve branding, serve as your digital portfolio, improve self-promotion, expand your network, and improve your creative skills.
Regardless of the kind of website you create, you need to configure the web hosting. This process can be made easier by choosing a trustworthy web hosting provider.
In addition to a reliable web hosting service, make sure to choose the right website building platform that suits your needs.
Without further ado, let’s begin.
Pursue Your Dream Job
A personal website can help you pursue your dream job. In addition to looking over resumes, many potential employers look up the names of candidates using search engines.
In fact, a study conducted in the United States revealed that many hiring managers let candidates’ Google results influence their hiring decisions.
According to the study, 85% of managers let a candidate’s positive Google results reinforce the decision to hire them, while 70% of managers let negative Google results reinforce the decision not to hire a candidate.
Without a personal website, potential employers who look up your name using search engines will only find random, scattered, and unorganized information that is not very helpful. These pieces of information can include some social media posts and pieces of writing you produced.
A personal website helps control what employers find when searching for more information about you. After all, you want to make a great first impression and let potential employers see the best version of yourself.
Establish stronger personal branding through a personal website. Personal branding is a person’s story – who they are, their values, and how they express them.
Personal branding is also about standing out. Among the sea of people who only cultivate their personal branding through social media platforms, just the fact that you have a personal website alone may help catch the attention of prospective employers.
A personal website is handy for personal branding as it is a lot more customizable than social media profiles.
There are various aspects of a website within your control: font, color palette, the tone and style of writing in which information is presented, as well as the size and placement of photos and videos.
Customize these aspects to cater to your target audience and accurately represent your skills, values, and personality. Create a website that allows potential employers to get a sense of the kind of person you are just by skimming the site.
Through both the layout and content of the personal website, try to stand out from fellow competitors. Highlight what makes you unique. In terms of professional services, emphasize the kinds of services you can provide.
From a design standpoint, the more distinctive the website layout is, the better. Make a personal website that leaves a strong impression in people’s minds. For example, try using strong and eye-catching colors or provide one-of-a-kind illustrations throughout the site.
Your Digital Portfolio
A personal website can serve as a digital portfolio of your best works. This function is beneficial for people in the creative industry, such as graphic designers, photographers, writers, artists, and filmmakers.
Graphic designers can include a selection of their best design works, writers can feature short excerpts or samples of their writing, and filmmakers can include short videos showcasing their expertise.
The more recent the works are, the better. Your creative style may change through the years, and recent works are more representative of your capabilities.
People who are looking to reach out and collaborate with you can take a look at your past works and assess if your creative style would work well with the project you’re being considered for.
Good for Self-Promotion
Display your skills and strengths to prospective employers through the personal website. The great thing about a website is you can include different types of content to promote yourself, not just text and images. These include videos, animations, or interactive content.
Include a short biography, letting prospective employers know about the kind of person you are. Don’t forget to include data to back your words up and showcase your professional capabilities.
This data can consist of samples of past work or statistics and results shown in the form of infographics. The information provided must be honest and relevant.
For example, photographers can include a slideshow of their best pictures. People who sell products can provide testimonials and reviews from past customers.
The flexible nature of a website means people who maintain careers in different industries simultaneously can compile all of their different areas of expertise in one place.
Compared to the limited space on a printed resume, you can promote your works or expertise in different industries neatly and efficiently on a single personal website.
Simply divide the site into multiple pages and dedicate each page to one specific expertise.
Websites are also easier to maintain in the long term. With printed resumes, you need to reprint the resume every time information is added or changed. With websites, there is no hassle when it comes to updating the information.
Expand Your Network
A personal website can help expand your network within the industry. Think of it as a virtual business card.
However, compared to an actual business card that you have to print and hand to people physically, you can spread the link to the personal website much more easily.
For example, you can include the link to the website on social media profiles or as part of email signatures.
Personal websites are also helpful for building networks beyond the geographical area you are in. People all over the world can find your website, browse through your digital portfolio, and reach out using the contact details displayed on the site.
Improve Creative Skills
A resume is limited in terms of design customization and the kinds of work that can be showcased. For example, you cannot display a video or animation as a part of your CV.
In addition, a resume’s limited space means there is a limit to how much information you can provide. Sometimes, all the information you want to include cannot fit into one or two pages. With a resume, the best practice is to keep everything concise and straight to the point.
A website, on the other hand, provides more freedom to express creativity. You can spread more information across more space of multiple pages.
You can also design the website to become as lively and interactive as you want. Break up lines of text with colorful videos, animation, GIFs, and other interactive content. Make the user experience of visiting the site as pleasant as possible.
With a personal website, you can include more information with more design variety and in an organized and clutter-free way.
A personal website is a site about a specific individual. It usually provides information on who the person is and the kind of work they do.
In this day and age, where the world is increasingly digitized, having a personal website can really benefit your career growth.
There are many other benefits to creating and maintaining a personal website, such as to help pursue your dream job, improve branding, serve as your digital portfolio, improve self-promotion, expand your network, and improve your creative skills.
I hope this article has been helpful for you. Good luck.