With restaurants in Belfast closing every month, what do they need to do to survive?
Home is a thriving city centre restaurant in the heart of Belfast. It first came to prominence in the autumn of 2011 when founder Stevie Haller used the ‘pop-up shop’ business model to test the market for his new venture.
‘Popping up’ for three months in Callender Street, a side street in Belfast’s bustling city centre, Stevie quickly built up a large customer base with dinners enjoying nourishing food and the unique up-cycled interior. Social media was vitally important. Later Home relocated, taking up permanent residence in Wellington Place, a few hundred yards for the initial pop-up shop.
Here Stevie shares his experiences of setting up as a pop-up and how social media helped him establish Home as a popular eatery.
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