Lidl Northern Ireland has today announced its first ever fashion collaboration with fashion icon and designer, Heidi Klum. Heidi’s new fashion collection which mirrors her characteristic style, will be available exclusively at Lidl and will launch across its network of over 150 stores nationwide later this year.
With her vast expertise and success in the fashion industry, Heidi Klum has carefully designed a high-end, yet affordable fashion collection for Lidl, making the range accessible for everyone. Lidl’s customers across Europe and the USA can look forward to seeing Heidi’s exclusive collection launch later this year.
Heidi Klum commented: “Lidl is known for making quality products at affordable prices and I’m proud to partner with them on this fashion collaboration. I had so much fun designing the pieces in this collection and can’t wait for you to see it. I hope you love it as much as I do!”
Speaking about the new collaboration, Liam Casey, Commercial Director at Lidl Northern Ireland added: “Heidi Klum is recognised globally as being a fashion icon and at Lidl we are delighted to work with her on a joint fashion collection. The range will go on sale later this year and we look forward to offering our customers our most extensive fashion range to date”.
The supermarket has long been committed to providing its customers with high quality fashion at affordable prices through its ‘Lidl Fashion Weeks’, which sees its Esmara fashion collections sold in its stores at certain times throughout the year.
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