Genesis dominate PANI awards with 35 wins

At the PANI Awards 2022, Genesis collected at total of 35 awards, including the prestigious Grand Prix and 11 golds.

It means Genesis won more than half of all agency-focused awards on the night and won more than all the other agencies combined.

The PANI Awards are always eagerly anticipated by the marketing and advertising industries and attract entries from across the UK and Ireland.

This year’s judging panel was chaired by Creative Consultant Billy Mawhinney and featured twelve experienced and notable advertising experts from across the UK.

Genesis

Faced with a hugely competitive list of entries, the panel’s task was to judge the creative work ‘blind’ (i.e. without knowing who created the ads) and decide which campaigns were worthy of the awards.

Genesis’ success on the night confirmed the agency’s position as the leading creative agency in NI. This will provide a great sense of pride for all involved, as well as reassurance and excitement for clients.

Managing Director Stephen Bogan said, “Winning these creative awards is well-deserved recognition for our team – but it’s even better news for our clients.”

“The latest figures from the Institute of Practitioners in Advertising (IPA) show that creatively-awarded campaigns work much harder, achieve much better results for clients and are actually 4-times more efficient.”

“That same study goes on to highlight that when your creatively-awarded campaigns are also part of a long-term brand-building strategy, they can prove to be up to 12-times more efficient.”

Stephen added, “We’d like to thank all our clients for working so closely with us and being such excellent partners, collaborators and contributors.”

“In particular, huge thanks and congratulations go to the clients who were involved in each win at the PANI Awards.”“That includes the Public Health Agency, Fibrus, Hendersons, Department for Infrastructure, HSENI, NI Water, The Executive Office and Tourism NI.”