Fashion brand George is back with another runway ready Autumn Winter collection ahead of this year’s West Coast Cooler Belfast FASIONWEEK.

Fierce Fall Fashion by George

The ever-popular brand, available at Asda stores throughout NI, has embraced a number of this seasons key catwalk trends, bringing together oversized spots, flashes of leopard print, bold stripes and geometric prints, to create an eclectic style that has really got the Northern Irish fashion community talking.

Katie Davies, Press Officer for George said,

“Our George AW18 Collection is our best yet! Featuring vibrant pieces with bursts of colour and statement patterns, the collection is designed to be layered together to create a unique, dynamic style for every individual. We are delighted to team up with Belfast FASHIONWEEK once again, and showcase our looks at The Runway Edit on Friday 19th October in Saint Anne’s Cathedral.”

Cathy Martin, organiser of West Coast Cooler FASHIONWEEK said,

“We are obsessed with the new George AW18 collection and are thrilled to include it once again in our line-up this year where George will feature in The Runway Edit Show. As the UK and Ireland’s first consumer fashion week, we love showing our guests the latest trends and look forward to another show-stopping season of style with George!”

Cool FM presenter and local fashionista, Melissa Riddell, models this seasons latest George Collection on location at the Clandeboye Estate, Bangor, giving a sneak peek at the latest George-ous looks.

Tickets to The Runway Edit Show are now available from:

To view George’s AW18 collection please visit:

George Asda Ladies Look Book AW18


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