Entrepreneurs across Belfast called to write themselves into Northern Ireland’s business success story

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Go Succeed: Ultimate Pitch returns for a second year
Entrepreneurs from across the Belfast City Council area are being invited to write the next chapter of their business story, as Go Succeed’s Ultimate Pitch launched at the literary home of one of Ireland’s most celebrated storytellers, Seamus Heaney.

Go Succeed: The Ultimate Pitch is returning for a second year, providing entrepreneurs with the opportunity to win up to £6,000 in investment for their business idea.
The competition, first launched in 2024 by the government-backed enterprise support service, is open to individuals, businesses, and social enterprises of all shapes and sizes and in every sector.

The local Belfast City Council area heat will take place on Wednesday 1st October with entrants making the ‘ultimate pitch’ to an esteemed panel of expert judges.
The winner will progress to a region-wide final, joined by heat winners across all 11 councils in Northern Ireland, with an overall winner announced at a special event in Seamus Heaney HomePlace in Bellaghy.

Last year’s Belfast City Council area winner was Sarah McKegney of Percy & Pop who secured a spot in the final after pitching her child-friendly plastic-free hair products to a panel of judges from across the local business and civic community. Additionally, Rachel Pedder from Wild Women of the Woods NI, which offers affordable camps and events for women in nature, was recognised with the Impact Award at the grand final last year.

Deputy Lord Mayor of Belfast, Councillor Paul Doherty, said:
“At Belfast City Council, we are committed to building and maintaining an entrepreneurial ecosystem that encourages and supports entrepreneurs from all sectors at any stage of their business journey.

“Last year’s Ultimate Pitch competition had an invaluable impact on the local community – motivating, inspiring and pushing our local entrepreneurs to take their business idea to the next level. The confidence, networking and pitching skills which each individual gained are essential skills for every entrepreneur, and on top of that – it was great fun too!

“Whether you are just starting out or already have an established business that is planning to launch a new product or service, the Go Succeed team would love to hear from you.”
In addition to an overall winner who will receive the Go Succeed Ultimate Pitch Award, individual prizes will include the Go Succeed Impact Award for the best social enterprise, the Go Succeed Inclusive Entrepreneurship Award, and the Go Succeed Rising Star Award for the most inspiring 16–25-year-old entrepreneur.

Meanwhile, members of the public will have the opportunity to vote for their favourite finalist to win the People’s Choice Award.

Entrants have until 18th August to apply to the competition, with local heats being held within council areas throughout the autumn. Applicants will also have the opportunity to attend masterclasses on how to make the ultimate pitch ahead of their regional heats.
The panel of judges will be drawn from across Northern Ireland’s business and civic communities, with the final taking place on Wednesday 19th November, during Global Entrepreneurship Week.

Go Succeed (www.go-succeed.com) is funded by the UK Government and delivered by Northern Ireland’s 11 councils. The service supports entrepreneurs, new starts and existing businesses with easy-to-access advice and support – including mentoring, masterclasses, peer networks, access to grant funding and business planning – at every stage of their growth journey.

To find out more about Go Succeed: The Ultimate Pitch, view the full terms and conditions, and apply, visit: www.go-succeed.com/TheUltimatePitch.


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Love Belfast is Belfast and Northern Ireland’s digital home for what’s on, food and drink, sport, theatre, business and city life, with a Things to Do guide to attractions and days out across Northern Ireland. We’ve been publishing since 2012. Every story is written and edited by the people who own and run Love Belfast and published under one byline. Love Belfast has been a finalist in the Digital DNA Awards (Tourism), UK Blog of the Year, the UTV Business Eye Awards and the Eastside Awards, and our social channels get over 15 million social views per month. Contact: lovebelfastcity@gmail.com.
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