Exclusive bottle available in Ireland and designed in collaboration with Peggy Gou celebrates the fusion of music culture and luxury tequila
Don Julio 1942 Tequila, the world’s number one premium tequila brand, is excited to announce a unique collaboration with globally renowned DJ, producer and style icon, Peggy Gou. This partnership introduces Don Julio 194구 (pronounced “Gou”), a limited-edition bottle available exclusively in select locations worldwide – including Ireland – while stocks last.
The first-ever global collaboration for Don Julio 1942, the Don Julio 194구 bottle celebrates the brand’s connection to music and nightlife culture. Designed in collaboration with Peggy, the bottle blends high-end fashion with street style, reflecting Peggy’s signature aesthetic while complementing the smooth, luxurious flavour of Don Julio 1942 tequila.
The limited-edition design features bold mint-green and deep purple hues, a holographic “194구” label, and a sleek reflective chrome cap — a refined touch that matches the high calibre of both Don Julio and Peggy. Each box also includes a hand-drawn illustration with a shimmer effect, alongside a personal message from Peggy herself.
“When co-designing the bottle, I wanted to create something that immediately grabs attention,” says Peggy Gou. “This collaboration blends my love for design with Don Julio’s exceptional tequila. I’m thrilled to offer fans a piece of my style alongside this top-tier spirit.”
The global launch kicks off in New York, with activations planned for major cities worldwide, including London, Milan, Seoul, Hong Kong, and Dublin. These events will offer exclusive merchandise and immersive experiences that celebrate the essence of this collaboration.
Launching on 2nd April in Ireland, an exclusive drop of 260 limited-edition Don Julio 194구 bottles will be available to purchase at Celtic Whisky Shop, Dublin both online and in-store while supplies last. The beautifully designed bottle will be available in 750ml, making it a must-have for collectors and tequila connoisseurs alike.
Speaking about the collaboration, Roisin Field, Head of Luxury Spirits Diageo Ireland said: “We’re beyond thrilled to unveil Don Julio 1942’s first ever partnership with a cultural icon like Peggy Gou, available for consumers to purchase in Ireland. Teaming up with Celtic Whiskey Shop, the home of the country’s largest tequila selection, means we can bring this groundbreaking, exclusive collaboration to life across the island of Ireland. This is more than just a partnership, it’s a celebration of craftsmanship, culture, and unforgettable moments.”
Consumers can purchase the limited-edition collaboration exclusively at Celic Whisky Shop, either in-store or online from 2nd April: www.celticwhiskeyshop.com/.
Tequila Don Julio encourages consumers to enjoy responsibly.
ABOUT TEQUILA DON JULIO:
Founded on the pioneering agricultural principles of Don Julio González and his personal pursuit of perfection, Tequila Don Julio revolutionized the tequila industry and set the standard for ultra-premium tequila. Tequila Don Julio, Mexico’s original luxury tequila, uses only the highest caliber, fully matured and ripened Blue Agave that has been hand-selected from the rich, clay soils of the Los Altos region of the state of Jalisco. The Tequila Don Julio portfolio includes Tequila Don Julio Blanco, Tequila Don Julio Reposado, Tequila Don Julio Añejo, Tequila Don Julio 70 Cristalino, Tequila Don Julio Alma Miel, Tequila Don Julio Rosado, Tequila Don Julio 1942, and Tequila Don Julio Ultima Reserva. For more information on Tequila Don Julio, please visit www.DonJulio.com.
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