Global technology experts and senior reps from technology pioneers land in Belfast for two-day event.

Belfast’s St George’s Market played host to Ireland’s leading business and technology event on 6-7 June when Digital DNA brought over 2,000 delegates from over 15 countries to the city.

Digital DNA 2017, in partnership with Deloitte Digital, brought inspirational speakers and delegates from around the world to Belfast. The event entices businesses and organisations to realise the potential opportunities digital technology presents through a range of keynotes, demonstrations & panel discussions. The event was attended by some of the world’s top digital strategists and business leaders from organisations including Slack, NASA, Adobe, Deloitte Digital, Microsoft, Google, Virgin Media Business & YouTube.

Digital DNA 2017 featured over 125 speakers, 110 exhibitors, and over 100 keynotes and studio sessions across six stages in St George’s Market. Delegates were inspired across five key themes; marketing, data, security, fintech and innovation. This year, Digital DNA had an impressive line up of speakers including James Parr of NASA Frontier Development Lab, Andrew Trimble, Ulster and Ireland Rugby Player, Elizabeth Filippouli from Global Thinkers Forum, and Shane Holland from Google.

Simon Bailie, Head of Business Development for Digital DNA said at the event: “Digital DNA has grown since it launched on the floor of the New York Stock Exchange back in 2013 and 2017 has been a record breaking one for our team. With over 2,000 delegates and a huge reaction online in the build up and during the event, we’ve been blown away by the support. It’s reached audiences across the world and we’re really excited to see this growing as we evolve into 2018.

“Our partners and exhibitors are talking of huge successes at the event, getting access to potential clients and firming up significant commercial opportunities through new business relationships. Delegates have also been sharing their thoughts and comment on the unparalleled atmosphere and energy that Digital DNA provides. It’s really great to hear we’re hosting something valuable and attractive to businesses; no longer just from Ireland but further afield.”

Mike Robinson, CTO of Deloitte Digital, the Principal Partner for the event said: “We are delighted to continue our successful partnership with Digital DNA as it continues to grow exponentially through it’s international speakers, content and wealth of potential connections. As Deloitte Digital continues to work with enterprise companies across the world building and strengthening brands, we’re thrilled to be able to bring our existing and potential clients to such a unique and pioneering event in the UK and Ireland. I’m really looking forward to seeing how Digital DNA continues its growth trajectory into 2018.

Digital DNA is a leading business and technology event held annually in Belfast, Northern Ireland since 2013. It aims to give businesses the skills, knowledge and understanding to implement cutting edge digital technology into their operations. Attracting traditional businesses and technology professionals, Digital DNA is an eclectic mix of individuals who wish to gain an understanding of the continually changing and insurmountable impact technology has on business and community alike and helps encourage change to make organisations better and more efficient.

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