NORTHERN IRELAND ENVIRONMENT AGENCY WELCOMES THE MOVE FROM DEEP
RIVERROCK; THE FIRST MAJOR WATER BRAND IN THE REGION TO MOVE TO 100%
Proud Northern Irish water brand, Deep RiverRock announced today that every bottle within its PET portfolio will be made from 100% recycled PET plastic from June 2019. The move sees Deep RiverRock become the first major water brand distributing across the island of Ireland to produce a 100% recycled bottle.
As all Deep RiverRock bottles are already 100% recyclable, this new development truly supports the brand’s commitment to protecting the environment and to play a value-adding role in communities.
Deep RiverRock’s investment in recycled PET supports a circular economy, keeping resources in use for as long as possible. Recycled PET bottles are also one of the lowest carbon-dense packaging types to produce within the beverage sector.
When recycled correctly, PET bottles can, and should, have a longer life span and Deep RiverRock is committed to encouraging consumers to recycle all PET bottles. In a bold statement, Deep RiverRock will ‘recycle’ its logo on all bottles with an impactful ‘100% Recycled Bottle’ message front-of-pack. The move aims to inspire more responsible disposal of waste and greater recycling among consumers.
It is supported by recycling messages which have already been integrated on the bottle cap and across its TV advertising.
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