Leading garden machinery dealer wins industry’s top award

Cyril Johnston & Co Ltd, who specialise in the distribution and supply of garden machinery and equipment to customers throughout the UK and Republic of Ireland has jointly won the 2016 Garden Machinery Dealer of the Year, alongside Hertfordshire Garden Machinery.

The Award was announced and presented to Brian Mitchell at the annual Service Dealer Conference and Awards on 17 November by Mark Kerr, UK OEM Sales Manager of sponsor Briggs & Stratton.

The Awards, organised by the leading business magazine Service Dealer, are now in their 13th year and recognise outstanding sales and service advice and support by dealers in the garden machinery, sportsground machinery, farm machinery, forestry equipment and ATV/Quad industry.

Tying in with the Conference’s theme of the ‘Customer Is King’, an integral part of the judging process for the Awards this year was customer feedback. High praise for Cyril Johnston included, “I was amazed with the patience and time that was spent with me in the showroom before I bought my lawnmower. I was made to feel important and nothing seemed like too much trouble. I would recommend them to anyone.”

Steve Gibbs, Editor of Service Dealer magazine, said, “We were overwhelmed at the volume and standard of comments we received for all our winning dealers this year. What is common amongst the dealerships of all sizes, is their utter commitment to giving their customers exemplary service. Service levels which only independent specialists are able to provide.”

Brian Mitchell, Retail Manager of Cyril Johnston, said “We’re extremely proud of the award, it’s a great accolade within the industry. We’ve been doing business since 1954, and it’s thanks to our loyal customers throughout those years that we have won. We look forward to another great year ahead.”


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