BOOST DRINKS EXPANDS MARKETING ROLES FOLLOWING BRAND GROWTH

Name:                 Francine Matthews     

Position:             Brand Manager, Sport & Energy

Company:           Boost Drinks

Detail:                 Francine Matthews has been appointed Brand Manager, Sport & Energy at Boost Drinks. Within this role Francine will focus on growing the core Sport & Energy portfolio through all areas of the marketing mix. Francine joined Boost Drinks in 2016 as Consumer Marketing Manager and has since been an integral part of Boost’s success in Northern Ireland, supporting the growth of the brand to be the number one selling soft drink in NI Convenience.

Name:                Lucy Manby     

Position:            Brand Manager, Diversification

Company:          Boost Drinks

Detail:                 Boost Drinks has appointed Lucy Manby as Brand Manager, Diversification. Within her new role, Lucy will focus on developing areas outside the core Boost Sports and Energy brands including Boost Iced Coffee. Lucy joined Boost Drinks in 2018 as Consumer Marketing Executive, in which time she has made a significant impact on the company and the Northern Ireland soft drinks industry.

Name:               Hannah Elliott     

Position:           Marketing Assistant

Company:         Boost Drinks

Detail:                Hannah Elliott has been appointed as Marketing Assistant at Boost Drinks. Hannah’s key responsibilities in this role will be split between the Trade and Brand Marketing teams where she will support in building and executing marketing initiatives across Trade and Consumer marketing to aid brand growth. Prior to joining Boost, Hannah worked at Bird’s Eye UK & IE on the Shopper Marketing team.