Boojum Unveils Exciting New Collaboration with Cholula Hot Sauce
Boojum, Ireland’s beloved Mexican burrito bar renowned for its bold flavours and innovation, is thrilled to introduce a new limited-time addition: Cholula Hot Honey Chicken. This exciting new addition was created in collaboration with Cholula Hot Sauce, an acclaimed brand with a proud Mexican heritage that has become a staple in kitchens and restaurants worldwide. Cholula stands out by focusing on flavour rather than just heat, making this partnership a natural fit.
This limited-time filling, crafted in-house, features chicken tossed in a tantalising blend of Cholula Original Hot Sauce, sweet honey and spices. The result is a perfect balance of sweet heat, with a delicious glaze that is sure to become a Boojum summer favourite. Customers can enjoy the new Cholula Hot Honey Chicken from 26th June throughout summer in their burritos, bowls and tacos.
“As a true icon in hot sauce, we’re excited to collab with the legends at Boojum and bring its customers an authentic taste of the region with the exciting Cholula Hot Honey Chicken dish,” said Clodagh Evans, McCormick Brand Manager, Foodservice.
“We admire Boojum’s award-winning menu and their approach to creating casual Mexican food that everyone can enjoy. This partnership highlights Cholula’s versatility as both a beloved tabletop hot sauce and a unique ingredient that elevates dishes to new flavourful heights.”
David Maxwell, Managing Director of Boojum said, “The rise of sweet heat flavours is undeniable, and Boojum’s new summer offering allows our customers to change up their favourite orders. We are delighted to team up with Cholula which is such an iconic and globally recognised brand. Partnering with them was an easy decision, and we’re excited for our fans to give it a try.”
David adds, “At Boojum, our mission is to bring vibrant and bold flavours to our customers and Cholula shares that same passion. We are committed to delivering the finest Mexican flavours with freshly prepared dishes every day.
The launch of Cholula Hot Honey Chicken is a testament to this commitment and gives our fans yet another reason to love Boojum.”
Cholula Hot Honey Chicken is available for a limited time to order in-store, for takeaway, Click ‘N Collect or for delivery. For more information, visit www.boojummex.com.
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