Belfast film slammed for promotional pack featuring balaclava, gaffer tape and nails
A new film about life after The Troubles in Belfast is facing a backlash before it has even been released after its PR team sent a promotional pack to journalists featuring a balaclava, nails and gaffer tape. A Belfast Story, in which Colm Meaney plays a detective investigating the murders of former paramilitaries, has been slammed by journalists including Empire’s Chris Hewitt over the nature of its promo material.
Just been sent the most distasteful freebie ever: a box containing a bag of nails (for a nail bomb) and a balaclava, for The Belfast Story.
— Chris Hewitt (@ChrisHewitt) August 21, 2013
Received an interesting gift today. #ABelfastStory nail bomb kit!! What's your thoughts? http://t.co/3tGE26yoPn pic.twitter.com/E2mGBXdpFU
— Love Belfast (@love_belfast) August 21, 2013
As the saying goes ” all publicity is good publicity”
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